There are a few basics elements, which collectively decide where and when your ad will appear. If its rank isn’t high or up to your satisfaction, there is reason to get worried more so because the ad may fail to make it to the top search results. Its rank is primarily determined by the Quality Score as well as the maximum cost-per-click (CPC) that you have set.
Follow the steps mentioned below to ensure that your ad campaign can run to its full potential, thus serving its purpose.
- The content of it will largely determine whether or not your prospects visit your site by clicking your ads.
- The ad should be able to grab the visitors’ attention and set your brand apart. If you want the ad to be displayed on the first search result page itself, you need to take steps to improve its quality in terms of text and presentation.
- Ensure you have opted for the proper language of communication and location to target it to your potential customers.
Some of the key aspects you should regularly track for evaluating the success of your campaign is performing are as follows:
- Are your ads properly running?
- Is your overall Quality Score good?
- Are you managing to make a profit?
- Are you being able to meet your goals?
These issues typically fall under ‘reporting’ that describes how your account can offer you vital data and piece of statistics like a report of your ad performance. If you are not able to see your ad, you are advised to carry out a keyword diagnosis to check whether or not it’s actually running. If not, the relevant diagnostic results will let you identify the causes for its non-show based on which you may take a corrective action.
Understand your end goal or what exactly you are looking to achieve with your AdWords campaign, and also the most appropriate way of measuring your success! Here are certain goals to achieve and an illustrative example of t he you can measure each one:
Your end goal or motive: Enhance qualified visits to your site
The step or measure you can take: Make use of the charts and graphs on your AdWords campaigns tab for tracking how many clicks any of your ads has received.
Your end goal or motive: Increase your sales, leads, subscriptions or downloads
The step or measure you can take: Add conversion tracking to your reporting routine to track how many clicks lead to valuable actions like a sale or signup.
Your end goal or motive: Increase your ROI (return on investment)
The step or measure you can take: Add Google Analytics to the reporting routine for tracking the ads, key terms and webpages of your site that are currently most profitable.
We shall get a further idea of enhancing your AdWords campaign in the next post.
