There are many different ways of enhancing a site’s search engine visibility and ranking. Though most of them are highly effective, a few others are deemed unethical. You should stay away from such tactics and instead, stick to standard methods. The emphasis should be on creating readable, content-rich code with well optimized text. This will make your site search engine friendly.
Each of the below mentioned aspects are critical to a website’s ability to be successfully crawled, indexed, and ultimately ranked higher by top search engine spiders. When correctly employed in the design and construction of a site, these elements will sure provide your site/page the best possible chance of getting ranked well for chosen keywords and phrases.
Accessibility: An accessible website can be termed one, which makes sure delivery of its content to the user’s satisfaction, offering them requisite leads and boosting chances of conversion, as often as possible. Some of the factors that contribute to your site’s accessibility are:
1. The functionality of landing pages
2. Validity of site’s HTML elements
3. Uptime of the site server
4. Working status of coding and components
If these features are of inferior quality or faulty, the site would fail to click. It would not be able to meet the expectations of both site visitors as well as search engines. Thus its purpose of successfully branding your business won’t be served. In fact, dissatisfied users might even turn to your competitor’s sites.
Some of the biggest impediments that most business sites face in ensuring online accessibility are as mentioned below.
Broken links: In case any HTML link is broken, the allied content of the linked-to page might not be properly accessed. In addition, search engines would even degrade site rankings and ignore pages carrying too many broken links.
Valid HTML and CSS: Although contrasting opinions are there about the requirement of full validation of HTML/CSS in keeping with W3C guidelines, it is broadly agreed that code should fulfill minimum or basic demands of functionality as well as successful display to be successfully spidered and cached in an optimum way by top search engines.
Forms and applications functionality: If some of the critical input-required elements (form submissions, select boxes, and javascript, to mention a few) tend to block contents from being found via direct hyperlinks, the search engines may never locate them. Keep data you wish to be accessed by search engines on pages, which can be directly reached via a link.
A site page, form or code element that is non-functioning is not likely to receive any attention. Remember, the optimum functionality and actual implementation of each of these elements is vital to your site’s accessibility from perspective of both search engines and visitors.
What else is important for successful optimization of a site in terms of accessibility? We shall know about other critical aspects in the upcoming posts.
