So you believe you’ve figured out nuances of subtle and some obvious Facebook marketing tactics either through experimenting or via outsourcing (the latter always a better idea!). You have in place your fan page with a few custom tabs on it set up. Now you launch a timely ad campaign and most of your products and services have the ‘like’ button to go with them (to increase revenue). So, this Facebook strategy is a cinch! And if you think so, you are not utterly wrong.
It seems all so simple to construct and implement, conceive and initiate. But going beyond the basics, what else that you could be doing and come up with other ideas to utilize Facebook and its millions of active users for ensuring brand equity as well as earning additional revenue your company? Let us discuss some effective and tactics, not necessarily novel, but still important. They may well be known to many of us, but the question to be asked is: Are you still using them or have already forgotten about them? So why not take a fresh look at these Facebook marketing ideas to reorient ourselves and reignite a slacking social campaign.
Loads of data to optimize your campaign
I am sure that you’ve all checked Insights for your fan pages. However, the fact you could well get Facebook Insights for your business site might just have slipped your mind. It’s a good way of getting pretty useful information about content that users are sharing from the site, key user demographics, likes and other handy insights. Once you set this up, you could be quite surprised at being able to dig out a wealth of data for targeting your campaign more effectively. Here’s a quick look at it, courtesy the social site’s developers platform:
“Facebook Insights for Domains gives a consolidated view of vital metrics for any site, even those not having implemented Facebook Platform. For instance, in case a user links to your website in their respective Facebook status message, the relevant data would be included in your domain analytics. You can easily access sharing metrics as well as demographic information (per domain and/or per URL) so as to optimize your content for sharing purpose. It is then possible to better tailor your content to suit your audience.”
Importantly, it’s quite convenient to set up. Visit http://www.facebook.com/insights/. Click the ‘Insights for your Website’ tab visible in the upper right hand corner. A pop up box then will surfaces. You are only needed to add the meta tag inside your site’s <head> tag. Once you have all this in place, the very next time you check the Insights page, you will not only get to see your fan pages, but also see your site show up as an option. You can get an overview of the relevant data about it that Facebook offers.
The acute and astute Facebook Insights can boost your site’s user-friendliness and make it more dynamic, allowing you to stay ahead of your competition.
