So, what do you think is SEO dead? Frankly speaking, SEO services won’t stop existing as such but it certainly is becoming rather cheap and frustrating for your clickthrough visitor. It does reflect that way with many a businesses including Social Media Hubs such as Facebook and others are finding it difficult to persuade their existing customers or visitors to stay on their website or even subscribe to their free online services. That’s the reason why clickbait tactics are being commonly used by the online marketers as way to entice their click-throughs to visit their website. But in the process, they are not only spoiling the online experience of a certain visitor but they are also compromising with their site’s user experience. Besides that, there are actually quite a few cheap and frustrating tactics that we’ll run through in this rather brief article.
Counting your Page views
Well, it may be a worthwhile activity for some to pass time (joking), but when your online visitor has to continuously refresh your webpage then it looks rather cheap (from your perspective) and annoying (for your user) to stay on your page a bit longer. Especially, when someone’s browsing your website through their smartphone and those annoying pop-up ads refusing to close down and in process makes a mockery of your user’s web experience. With Page views off-late losing their business metric value, it would be much more beneficial for you as a business owner to target your online visitors with one or two nicely laid out pages rather than wasting your passerby’s time in loading multiple web-pages.
That’s a Wrong Page, Mate!
When a click through user is navigating your site that means they are searching for something that is there on your site. So when the user is browsing through your list of product and services, it won’t be a good idea to direct them on your landing page or homepage or some other page as such. But when that happens with your user then they may find it rather distracting tactic and most of the time the user has no other but to leave your website completely.
Go slow when asking for their emails info
E-mail marketing is a great way to reach out your potential customers as such and it’s being cleverly utilized by marketers to show off their great content skills and range of quality products and services. But in doing so, they ask an early commitment from their users to subscribe their e-mail services, which the user may do so in future but after getting a clear idea of your product and services on offer. For if you hurry up your visitor, chances are that your visitor my close the pop-up window before even going through your list of product and services. This situation can be avoided by changing the settings of your cookies in the pop-up window.
Masking your CTR buttons
Hiding your calls-to-action button is completely uncalled for because it will actually hurt the bottom-line of your business, especially for your e-commerce needs or lead generation or B2B presence. This will hamper the growth of your prospective visitors, who might be actually progressing through some level of your sales funnel. So, if you hide your email sign-up or registration tabs then it will not only frustrate your clickthrough visitor but also retard the growth of your potential customer. Hence, it’s crucial to have a visible CTR button positioned above to keep your visitor interested to complete the process of online transaction.
Delivering a low quality mobile experience
Through its recent Mobilegeddon update, Google has made it mandatory for every site owners to make their website a mobile friendly one. Not only that, enhancing your user’s smartphone experience is essential for businesses to get ahead of their competitors in search rankings. Besides, a visible calls-to-action button along with your business location tracking maps and efficient loading time of your web pages are crucial not only from your visitors perspective but also for your business search rankings. Moreover, ensure that the display ads don’t completely block the mobile screen space.
Having said that it’s completely up to you as a business owner to get over your negative marketing tactics because not only that will mar your user’s experience but also will result in negative search ranking of your site. And if you need some assistance in enhancing the quality of your web experience, request a FREE Audit of your website highlighting major local, on-site, offsite and social metrics. You can also email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.
