In the recent past, companies like Amazon and Yelp had accused Google of using unfair search practices in its attempt to feature itself prominently in search results. But Google’s recent web search report on domains over the past year features these companies alongside Google’s other competitors at the top of search ranking tables.

These reports are partly based on the online research carried out by Dr. Peter Meyers from Moz.

Most Visible Domains
Nearly a decade and half of existence and Wikipedia pages, despite losing their sheen still rank pretty high in Google’s Most Visible Domains ranking. In spite of Google’s YouTube reaping more profits, the search giant seems to lose out on all fronts, with its competitors Facebook, Amazon and many others winning the search battle handsomely.

Search Results Do Matter
One important fact about these Top 10 listings is that it doesn’t take into account increased visibility when the search giant attempts to promote itself through its local or special holiday listings.

For instance, if you’re doing a Google search on nearby hotels and get served with a big basket of local search results that may at times feature Google’s own products – they are not taken into consideration while jotting these lists.

That’s the reason why companies like Yelp are gaining those extra miles; especially when it comes to their overall Google mobile visibility ranking. Many such companies who have been accusing Google of unfair search practices have fared better than you’d expect them to.

Domains that stood out as Top Gainers
These rankings are purely based on the domains that featured prominently in 2015 searches, with improved efficiency as compared to previous years.

Amazon dominates this list with 0.18% surge in its overall visibility ratings.

Most Improved Domains
And now the list of top ten domains that showed a marked level of improvement from their showing in the previous years.

Here, Etsy tops the listing as its visibility increased by 156%. Followed by Instagram with 123% market share. Groupon jumped rankings to grab the third spot with 90% share. Google’s Google Play app increased visibility by 41% but Apple’s very own iTunes slipped ahead by recording 48% of increased visibility, a marked improvement from its previous showing.

Domains that ended up as Chokers
Last but not the least are those domains who lost more than they gained to come out on top in this list.

Surprise, Surprise! Twitter tops this list of losers. Wikipedia came in at the second spot followed by eBay, Pinterest and Yelp.

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