There are several apps, which can be made part of an official Facebook Page. These add-ons can be particularly useful for small businesses keen to establish a direct communication channel with the target audience in the best possible manner.

So to get you started, we list down a few useful ones of them that will not only let you better access and communicate effectively with your target audience, but also save your precious time. In this regard, mention must be made of RSS Graffiti that helps to post updates by default. It has not less than 1.5 million monthly users. Following are the basic features of the application:

• It lets you post wall updates automatically at any given point of time, or when there happens to be a new item in any of your specified feeds. For instance, in case you are publishing to a blog daily, RSS Graffiti can post its excerpt with a direct link onto the wall of your Facebook page. This will do away you the hassle of manual update, and also save time and effort to create a new wall update to distribute your company’s content day in and day out.
• The customization options for RSS Graffiti make it stand out. This application allows you to post more than one feed automatically, adjust how the post will look when it gets published, schedule the frequency for checking the feed, as well as specify how many of them are to be published or hosted per check.
• Most importantly, the configuration interface of RSS Graffiti is easy to use. It’s intuitive and user-friendly with all these exciting options and more.

Another handy app is ContactMe to help add a contact form. It has monthly active users in the range of 180,000. Below are some of its useful features:

• The app inserts a tab into your official Facebook Page with a contact form. This lets a visitor to your page to conveniently get in touch with your company when he or she feels like, without wasting any time.
• One major advantage is the customization options that it offers. It is as impressive as just RSS Graffiti. You can take a call whether you would prefer to highlight the contact information of your company or social media icons for, Twitter, LinkedIn, or Skype.
• It is possible to adjust, add, reorder and remove specific fields through a user-friendly interface. A paid option allows you to do away with the contactme.com branding, and provide a custom success message plus get text message alerts after a visitor submits the contact form.

The next post of our series on Facebook apps will throw light on a couple more of them.