You can make use of Google Keyword tool to know terms or phrases that are relevant to your domain. Check in and type in the terms/ phrases to know the quantum of searches carried out. Google’s list may throw a few surprises by turning out to be different from your own. Use the new list as your starting point for keywords you should rank for.

Let us now understand how to get more keyword ideas utilizing categories or some related terms. Usually, additional keyword sets appear just below the keyword categories once a user submits a specific search employing keywords or a site URL.

If you happen to submit words or phrases alone for your search, common keyword sets containing the original keyword submitted by you appear here. For instance, you may enter a generic term ‘watches’. Accordingly, keyword group results will include keyword sets, which are comprised of the term. This may also include the keyword set, with your input keyword (‘men’s watches’ and ‘women’s watches’).

If you provide both words and a site URL for search, the tool may throw up additional keyword sets of terms containing all related terms in any order, including synonyms. For instance, for your term ‘women’s hats’, ‘beach hat’ may be an additional term, related to women’s hats.

You can also consider the following ideas to build an effective keyword list:

Think like a website visitor or your customer

• Try to grasp what terms, words or phrases that your customers might use to find your products or services on search engines.
• For specific search keywords, ensure that you list any keywords users might search for to access your business site.
• Gradually expand the list to incorporate more variations. These should also include alternate spellings and even misspellings (for instance, light and lite), synonyms and plurals.

Refine or rework keywords

• It is necessary to rework or even remove key terms that are too broad, complex, out of context or irrelevant. Such terms can negatively impact your performance. They might generate ad impressions, but not enough clicks.
• Delete generic keywords, which could relate to an array of products or services. Generally speaking, one-word terms are generic in nature.
• Try utilizing phrases comprising two or three words. For instance, using a generic word bag to promote your luggage goods could even display your ad to users looking for other unrelated items like vacuum bag and tea bag.

Last but not the least, to make your search keywords relevant and more domain specific, add words that properly describe your special products or services and also possibly their features. Instead of opting for the keyword bag, use more pertinent and descriptive terms, such as carry-on travel bags, buy luggage online and luggage bags.