There are countless infographics being submitted to Pinterest each day, or each moment, so to say. However, one may count on one’s fingertips those making it to the social site’s popular page index. When it’s a matter of going viral, conceptualizing the page that will be in demand and one that will remain in public eye is absolutely vital. Effectiveness and user friendliness of your content is mandatory, but its visual impact also counts.
Infographics might work on most other social networks. However, they just are not what the Pinterest community is looking to share. The core of infographics is interpreting data to the users. While knowledge and information dissemination is extremely convenient, it simply doesn’t jell with the ideals and ideas of Pinterest. Let me elaborate!
There has been a marked change regarding the trends in content design and distribution for social sites over time. While infographics have gained in popularity for years, they aren’t necessarily working with the same degree of success on Pinterest. So what other type of visual content working on the site? Since its crux lies in sharing of innovative ideas, a vertical representation, which guides your users to a specific deliverable, is something that will work better. So how should one construct it?
Create a catchy concept
Obviously, first and foremost, you need to build a catchy concept or idea you believe would interest the Pinterest community. There are endless possibilities, but ensure you come up with something unique and original, ideally not tried or seen before?
Break it down in simple steps
Once you have decided exactly what you wish to share with the target community, start brainstorming sessions with your team regarding the different processes to give a definite shape to it. It doesn’t really matter whether it’s a hairstyle, recipe, or any DIY project, this graphic format should certainly click on Pinterest because it allows the user to wade his or her way through a series of steps, resulting in something practically useful. After a content idea is finalized, start working step by step.
Size does matter
Remember to make the title as far as visible, since it’ll be the first thing to be viewed by your Pinterest audience. (Unlike a majority of other networks, which give prominent notice to the URL about the image being uploaded on them, this one gives not so much of attention to this aspect.) Coming back to content part, its size is a differentiating factor.
As long as the content file is above 2,500 pixels’ it won’t be unreadable by the users on Pinterest. Something smaller than this, and that image will get magnified to make it readable (meaning there is no apparent reason to click through to your site page). If it’s above 5,000 pixels, create a basic 300×300 pixel button that outlines your graphic, because both ‘like’ and ‘repin’ buttons are right at the top of the submission. If one has to scroll down too far, one might miss these buttons.
