Promotion through a viral video can be highly effective when it comes to growing your audience. Keeping this in mind, YouTube encourages users to promote their content on and off of the site. As we have already discussed, it’s difficult to gauge what exactly will ‘click’ in the vast viral video world. As a result, certain marketers are tempted to resort to undesirable and unethical means especially in the face of growing competition to grab as many viewers’ attention.

In the previous post, we considered a few practical tips to enhance the popularity of your video content like. To put it simply, it’s more about timing and luck instead of hardcore strategy for a viral video to click. The formula of success in a way is easily unfathomable.

But a business can certainly seek expertise of social media managers to have in place the basic ingredients backed by some innovation, customization and uniqueness. In this context, now we shall consider another important aspect of creating a viral buzz – the aftereffects of securing views through unethical means on YouTube because of wrong choice of an expert agency for the task.

What does viewcount signify?

Viewcount is an extremely key parameter at YouTube. To the sharing site, it acts as a way of recognizing and highlighting popular as well as quality content. It’s among the most meticulously scrutinized aspects to gauge popularity of a video. And there are online businesses or entrepreneurs whose entire activity is built on converting cash into views or vice versa. So it’s necessary to be clear about the basics of views in context of 3rd party services.

The site counts it as views when users click on a link to watch something. It’s their choice that decides whether or not a video will be popular. A view is a metric, which reflects genuine interest on their part. As YouTube explains, it shouldn’t really be a gauge of how many users unintentionally or accidentally ended up watching your video.

Avoid automated means or deceit for ‘views’

So you should be wary of those services attempting to garner views via automated means. Stay away from any attempt to trick viewers into watching a video through a variety of unethical means. These include deceptive layouts on third party sites, which trick people into playing a video after clicking unrelated elements on a webpage. Instead of intended content, it might be serving embedded videos, re-directing among other methods to inflate viewership.

Avoid means or resources that artificially increase the number of views or else you may end up facing penal actions like removal of videos or even closing down of your account. Before you outsource the job of promoting your videos, you should check the credentials of the resource, as you might be putting the future of your business on YouTube in its hands. If the methods used aren’t ethical, your channel will suffer, as it might be taken down.

It is important to find out how your content is going to be promoted, understanding your target audience and the nature of the traffic flow on your YouTube channel  In other words, do your due diligence.