Facebook remains the undisputed king of social media sites, serving as the primary location for friends to connect and share information online. However, Facebook has evolved into a venue for businesses to market themselves through interaction with customers and self-promotion, rather than just a place for friends to meet.
Whether you’re a big corporation or a small local business, Facebook is an effective marketing tool – it’s a great space to keep customers up-to-date and available to develop a brand identity.
- Enhance your Facebook business page:
A Facebook page is very similar to a brand’s personal profile page but more in-depth. It is essential that you create a Facebook business page that offers information about your services and products and insight into your company’s personality, character, and what makes it unique.
- Advertise with Facebook ads:
Facebook ads, which appear in the side columns of the Facebook site, are its own form of advertising. These traditional advertisements are known as Marketplace Ads. They consist of a headline with copy, an image, and a click-through link to a Facebook page, a Facebook app, or an external website.
Its features include:
- It uses user data on age, location, education, and interests for demographic targeting.
- It has a great potential to advertise in your specific area.
- You’ll get built-in ad performance measurement tools.
- Organize Facebook contests:
Another Facebook marketing tactic that can increase fans and brand awareness is to run Facebook contests, sweepstakes, or promotions. When running a Facebook contest, keep in mind that Facebook cannot host the contests. Instead, businesses must create their Facebook contest using a third-party app, then direct users to the app through their Facebook page. To summarize, Facebook is no longer just a social media platform. Instead, it has progressed to the point where it is now valuable for business owners.