The biggest benefit that Google adwords management as part of any PPC campaign offers is its being a very specific mode of direct advertisement. Not merely those interested in your product or services check the advertisement, but they also are more likely to convert. These users are obviously looking for practical information on your domain and are prompted to act on basis of the information provided. 

What are the core elements of Google adwords campaign management? Let us find out:

1. Pay Per Click search engine driven advertising involves text adverts, displayed as sponsored links along with relevant search resuts based on the keyword selection. A well-managed campaign ensues your budget is utilized efficiently, to yield the desired results. Starting from a very low amount per click, you can pass a targeted message to worldwide or local users of search engine, depending on the scope, extent or reach of your campaign.
2. It is not practical and possible to feature your brand in the top listings of each and every search result for specific keywords related to your products. On the other hand, PPC advertising can prove to be quite helpful indisplaying your message to a wider  section of search engine users
3. A successful PPC ad campaign management incorporates several steps right from market analysis to campaign set-up, optimization through A/B testing and constant monitoring. You need experienced specialists who will help you to understand the PPC landscape in context of your industry, the level of competition, optimal budget requirements etc.
4. Each lead will cost you a certain sum and it takes a specific period of time to achieve your target of PPC generated leads after optimizing a campaign. This demands meticulous management of available, forming reasonable goals to achieve and ensure maximum ROI. Ideally, harbor a realistic expectation in terms potential volume of leads, and build a campaign gradually.
5. Innovative PPC Management makes sure your online advertising budget is utilized to its optimum potential, deriving tangible gains for your business. Initial analysis through a test campaign generates useful data to grasp the preferences and demands of both your potential and existing customers. This coupled with a thorough analysis of Google adwords environment in relation to your domain helps to gauge the overall competition and also the extent of search generated traffic.
6. It is important to calculate the initial cost per click for specific Google adwords combinations and the number of clicks they would be able generate over time. This will allow you to set up minimum and maximum expenditure limits for a month-long PPC campaign, to realistically estimate volume of leads that can be generated, and to account for the cost per click or lead.

Balancing budget and considerations traffic expectations holds the key to a successful Adwords campaign management.