An increasing number of individual entrepreneurs and budding businesses are employing social media in order to access their prospects. The networking platforms are getting popular for their cost efficient nature and wider reach. Many of them are also using location-based tools to seek customers’ loyalty and approval of their products and services.
For instance, several restaurant chains in the US are setting up campaigns to impress food lovers and to increase business margins through innovative ideas and unconventional digital approaches. The mode of advertisement is definitely more effective than traditional print ads, they are discovering.
Fatburger, a California-based food chain, joined hands with Loopt and Fox TV to popularize the new animated TV series. For record, ‘Bob’s Burgers’ is woven around a family-managed burger business. Another national food chain Buffalo Wild Wings has come up with a campaign, with Scvngr. In conjunction with this location-based social media platform, they hosted contests for prospective customers (tech-savvy basketball followers) that served as a key demographic for them.
Differentiating factors between social Media and traditional advertising
Social Media has emerged as a very efficient and highly engaging mode of interacting with customers from diverse backgrounds. Experts harp on the role of social media marketing in the wake of new digital revolution brought about by sites like Facebook, Twitter, YouTube, Linkedin etc.
They act as efficient sales & marketing channels for businesses. These community based channels backed by powerful technology are revolutionizing the entire landscape of marketing as far as small sized businesses and individual entrepreneurs around the world are concerned. As they realize the immense benefits of these wide-reaching platforms, sales & marketing functions can be greatly enhanced.
Tap the power of social media
Smaller businesses, in particular are beginning to realize the intrinsic power of the new media driven tools that help them access a wider audience at a much lower cost than a traditional advertising avenue would allow. The former can do the trick in terms of user engagement for hardly any recurring cost. The social media is a vastly improved option in terms of the time, resources and energy invested.
A self-sustained community of users builds your prospects
Another visible improvement effected through social media is little or no human intervention. A self-sustained community of users including influencers serves as your active marketing managers. Time and energy spent by the sales personnel in supervising traditional advertising avenues and methods is saved in effect. They can rather focus on leveraging these networks, instead of sticking to ineffective and time consuming traditional methods.
By using popular social media marketing platforms and widespread online networks, the emerging entrepreneurs can reach their prospects in cost-effective and efficient manner. This helps to improve the business volumes and profit margins. In this context, it is critical that small businesses recognize the power of social media tools.
