Once upon a time, SEO’s work profile revolved around searching for right phrases to fill up the meta keyword descriptions meant for ranking. With the passage of time, SEO’s started to look for the right combination of keywords and keyword targeting, before embarking on a new campaign.

Rising curiosity levels ensured that the SEO’s job became that much more complicated rather than just looking for right keywords combination. With all the aspects of SEO’s taking a U-turn, keywords and keyword targeting are probably the two elements of SEO’s work ethics, for which the search is still on. In fact, keywords are looked upon as key ingredient for the foundation of great SEO campaign.

So, whether you are laying the sitemap foundation or initiating a URL structure, finding those right keywords are important as ever.

But as they say – “Too much of good thing can possibly do more harm than good.” Similarly, using too much obscure variation in terms of keywords can possibly mar the user experience, which is akin to misleading the user with the usage of popular search terms in their title keywords.

This makes SEO’s job that much more delicate as far as the selection of right keywords is concerned. Your job is to strike the right balance for your keywords driven site structure, which can further pave the way for the success of your SEO campaign

Identifying the right keywords

Identifying the right keywords is often a long thankless procedure, which starts with the research. The research here isn’t all about filling up the spaces of your web page with every genre of keywords but discovering few, which can possibly add value to your page. The repeated search phrases can give you a clue about the popular search trends as such.

For instance, research for SEO in SEMrush tool can lead you to more than 2,000 results, which makes it simply impossible to target them with one page. And it hardly makes sense to cover them in multiple pages. Here, the idea is to strike a balance by building only those additional pages to cover up typical search behavior.

In addition, your search for “what is SEO” will eke out hundreds of results pertaining to a different set of search results catering wholly to the different set of user queries. Hence, it makes sense to first understand the user search intent before nailing down those specific keywords.

Segment your content as per your page requirements

Structuring your web pages is a bit like prioritizing your SEO aspects. Just like too much emphasis on a particular aspect can spoil your entire campaign. Similarly, you need to prioritize your web pages based on the targeted keywords. More than 2000 phrases associated with “SEO” search results shows the user’s inclination towards SEO services but as an SEO provider that doesn’t augur well to create 10 SEO based web pages to trap the searchers.

Likewise, it’s a bit tough to differentiate between “digital marketing” and “internet marketing” with 355 and 404 separate keywords phrases in SEMrush, respectively. But you can wisely trap the user’s attention by combining the two concepts to form your landing page. It is then up to the search engine to segment your page on the basis of a service, tool, infographics or any location.

Finally, it’s up to you to find that right balance by segmenting your content accordingly on the basis of your web page requirements and not as per the search engine modifier.

Enhance your user’s web experience

Create quality content which not only caters the user’s requirements but also makes the search modifiers’ crawl that much more efficient. The fact that a lot of search phrases being searched online gives an indication that they have the potential to generate a lot of traffic. So, whether it’s an informative search or purely transactional one, striking the right balance as far seamless navigation is concerned will test the overall quality of your user’s web experience.

This is where the topic of creating content with appropriate integration of keywords comes to the fore. It takes a lot of research and in-depth knowledge of the market, user behavior, keywords etc. to come out with the content that ticks all the right boxes. But a lot of times, it is short of expectation.

Remember the phrase “Rome wasn’t built in a day”? Similarly, the art of content writing with proper keyword integration takes time to become your secondary nature.

Love them or hate them but you can’t ignore them

Love them or hate them but you just can’t ignore the existence of keywords, when carving your next SEO campaign. But whether it will lead success or failure will be decided by your user experience both in terms of your site navigation and the proper keywords integrated content. All in all, this will only make the SEO’s job that much harder. And if you are unable to strike the right balance in terms of finding appropriate keywords then we are just a call away. Connect with us at 1-888-545-0616 (Toll-Free) or email sales@ebrandz.com to let our reps assist you.