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Tag Archives: click-through-rate

Why rich snippets are must for every website?

Let’s face the facts: Being ranked high in search engine results pages (SERPs) is nice but more often than not are no longer enough to ensure a successful online marketing effort. RICH SNIPPETS is a design which provides the searcher with more useful and informative search results. Rich snippets are part of increasingly enhanced SERPs designed to help users make decisions before they click. Continue reading

Techniques for evaluating ad performance

By comparing their respective performance, you can work out which of your different ads are the most appealing from your customers’ point of view. For example, check which ad incidentally has a good CTR and improve the one with a lower CTR. It is recommended that you test about two to four ads in a group at a time. Continue reading