July 26, 2012 / Chetan Asher
Parameters to gauge the success of your landing pages
When you are keen to find out poorly performing landing pages that are proving to be a drag on your…
June 26, 2012 / Chetan Asher
Co-creation of content as powerful marketing means
Dealing with content conundrum is getting trickier, as businesses are trying to reach maximum possible audience base to enhance conversions. …
April 7, 2012 / Chetan Asher
A more user friendly Microsoft Advertising Search Network interface
Microsoft’s adCenter platform is set to launch enhanced capabilities to the market at the advertiser level as well as in…
September 16, 2011 / Chetan Asher
Basic elements of conversion optimization
Many e-commerce sites with a good business model have failed to click. The reason: Though they invested heavily in flashy…
February 20, 2011 / admin
How sticking to the basics can increase conversion rates?
Now let us check with a practical example as why a particular headline may or may not work. This is…
December 12, 2010 / admin
Basic ingredients of On-Site optimization
Search engine optimization strategy involves an in-depth analysis of the site performance metrics. On-Page site optimization serves as platform, or…
November 9, 2010 / admin
How can your website’s conversion rate be boosted?
When conversion rate increases, it also means increased advertising spend, as affiliate marketing, PPC and other advertising avenues will probably…
November 6, 2010 / admin
The importance of research and analysis to maximize every click
Thinking from the customer’s point of view is important to prompt them to buy a product or service. Initiating the…