eBrandz Blog

Basic ingredients of On-Site optimization

Search engine optimization strategy involves an in-depth analysis of the site performance metrics. On-Page site optimization serves as platform, or essential building blocks, for the long term direction and successful development of the SEO strategy. If properly implemented, it can have a positive effect on the site’s performance.

On-Page optimization techniques consist of the following aspects:

Page Title: It’s the first element that Google or other top search engine notices. The page title must focus on a specific keyword string the same as in your URL Structure. Does it contain relevant search term/s?

Content: Reader friendly, research based and keyword rich copy enhances your site’s search engine popularity. Content frequency is also critical. Regularly updated content will prompt search-crawlers to index your new webpages.

Keywords: You must pay requisite attention to keyword density. Excessive usage of keywords is tantamount to spamming. Don’t go overboard while using them, though there are no strict norms on part of search engines in terms of keyword density. Resort to selective and specific key terms and phrases.

Headline and description: Check if a relevant search term integrated within the headline tag and if the Meta Description contains a relevant search term. It’s the information displayed just below the Meta Title. This is your window to access your target audience so that they are prompted to click your link. Compelling descriptions, which are also keyword rich, will help garner more clicks.

Image Alt Tags: Are any alternative image tags actually missing? It’s a title for image files. Your image cannot be ‘read’ by engine bots so you need to tell them what it’s all about. You can make use of ‘alt tag’ to add keywords that describe the image. Your image title should be dedicated to the key terms that you are using to rank a webpage.

To sum up, On-Page optimization must include elements, such as:

  • Keyword Research/Analysis
  • Title Tag (or Page Title Optimization)
  • Alt Tag Optimization
  • Page Specific Meta Tag Creation
  • Anchor Text Optimization
  • Keyword Density
  • Content Placement
  • 301 Permanent Redirect Implementation
  • Google Analytics Implementation
  • Search Engine Verification
  • XML Sitemap Submission
    Proper Link Structure;
  • ROR.xml Creation and Submission
  • Search Engine Essential Files (robots.txt, urllist.txt, sitemap.xml) Optimization
  • microformats Creation

Last but not the least, it is important from point of view on-site SEO to incorporate the keyword string right at the start of your title to help make the key term more prevalent. Ensure that the keywords are relevant to your website instead of needlessly pitching more competing key terms.