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Tag Archives: Google website optimizer

Tips to effectively track and enhance performance of your campaigns and site

Obviously if you are putting your precious resources into driving traffic to a webpage, the content of that particular page is worth every dollar that you spend. You can employ web tools such as Google Analytics for tracking how effective and helpful that content has been in getting you meaningful conversions. Continue reading

Tools to analyze the site visitors’ behavior

The main objective of every E-Commerce site is to focus on the service parameters or product features. The idea is to boost sales and increase the profit margins by drawing the attention of potential customers who form your target audience. This is where an array of tools to analyze the site visitors’ behavior, come into play. Continue reading