Tag Archives: https



With the ever increasing online spamming incidents, internet security is one of the prime concerns for Google at the moment. Google’s leaving no stone unturned to see to it that security is being made available to every single online entity. This is the reason why Google supports the idea of bringing HTTPS to all BlogSpot domains on the web. Bloggers don’t need to press the panic button as it will be an automatic transition that doesn’t require a user to do anything upfront.

With Google redirecting all the HTTP BlogSpot domains to the highly secured HTTPS version, bloggers don’t need to bother about the search visibility of their content. This transition won’t impact the chances of their content being discovered on the new secured server.

From making HTTPS a ranking signal to now moving every BlogSpot domain to a more secure server, Google’s doing everything it can to expand it’s HTTPS everywhere mission on the web.

Let’s see what Google posted on its official BlogSpot

HTTPS is fundamental to internet security; it protects the integrity and confidentiality of data sent between websites and visitors’ browsers… Today, we’re launching another milestone: an HTTPS version for every blogspot domain blog. With this change, visitors can access any blogspot domain blog over an encrypted channel.

The intended move by Google will not only benefit bloggers, but also it will make their on-site visitors feel safer. The “green lock” icon besides the URL is a sign of safe browsing experience. This will ensure that there is be no trust deficit amongst your online visitors with regards to their online privacy, which could make them visit your domain more frequently.

However, Google’s intended URL transition to HTTPS accompanies certain functionalities that may not work on the latest URL version, as it includes incompatible templates, mixed content, devices, etc. Google’s currently working on fixing these errors.



Google recently made it clear to businesses that it prefers indexing HTTPS pages on priority basis. To ensure that businesses are indeed following its HTTPS site module, Google plans to include HTTPS related information in its transparency report. In this report, Google will not only reveal encryption based stats, but also information pertaining to the most trafficked sites on the web.

“Our aim with this project is to hold ourselves accountable and encourage others to encrypt so we can make the web even safer for everyone.”

Here’s what Google will be revealing in its transparency report:

  • Google Sites: This weekly report on Google sites will cover the progress that Google has made towards achieving 100% HTTPS conversion of its sites.
  • Third-party sites: Besides Google sites, Google will track information pertaining to world’s top websites’ HTTPS connections. Google considers both it’s internal data and Alexa data to determine the world’s top websites across the web.
  • HTTPS Certificates: Since authorized certificates further validate the legitimacy of a website, Google enables you to cross verify the certification of your website via this tool.  The certification details of your website will cover information about the certifying authority including validity and date of certification.

A Look at the Top Third-Party Sites

Google dedicated this section to top websites that are running HTTPS by default (user discretion is advised before one visits unfamiliar domains, which may contain explicit content).

Google Wants Encryption for Everyone

Over a period of time, Google plans to achieve 100% encryption of domains across the web, but this will be possible only when sites take up the challenge to upgrade themselves. Listed below are some of the most common obstacles that sites face when upgrading themselves to HTTPS.

  • The age-old hardware and/or software versions that do not support the latest encryption technologies.
  • Government and companies that bar or downgrade your site’s HTTPS traffic.
  • Companies that aren’t willing or due to some technical reasons may find it difficult to implement HTTPS.

Google acknowledges the fact that it’s difficult to hit 100% HTTPS encryption on the web, but the ever increasing malicious content on the web makes it an important next step. Google is hoping that businesses will follow its suit once it achieves total encryption of all its own domains.

For more info, write to us at sales@ebrandz.com.



Google considers its users’ web security as one of its top priorities. That’s why it constantly works at providing a more secure web browsing experience to the users. It feels that web browsing should be a private and confidential matter between a user and the website, devoid of any third party intervention. That’s why it recently announced that it will now only index an HTTPS enabled site or its equivalent one.

The real reason behind Google’s initiative is to have every user landing only on an HTTPS enabled web page. Keeping that in mind, Google now only wants to index HTTPS enabled pages or their equivalent ones. Hence, right now HTTPS or their equivalent pages are one of its top priorities.

In fact, this is a step in the right direction by Google as compared to last year, where it was asking for help to locate and index HTTPS enabled URLs. At least now, Google is able to do the needful without asking for any help.

This latest initiative by Google is quite different from last year’s ranking preference given to pages enabled with HTTPS. So, site owners, don’t get confused as it won’t make any difference to your search rankings. It only means that the search engine bot prefers to index the HTTPS version of your site URL on first priority basis, in case both (HTTP and HTTPS) versions of your site are available.

“Browsing the web should be a private experience between the user and the website, and must not be subject to eavesdropping, man-in-the-middle attacks, or data modification. This is why we’ve been strongly promoting HTTPS everywhere.”

With that said, it seems that the balance is slightly tilted in favor of sites enabled with HTTPS, which means that in the longer run HTTP pages may cease to exist. But it certainly is a win-win situation over sites with non-HTTP or HTTPS pages.

This is the reason why every site owner now wants to upgrade their site to the HTTPS version. Also, the most search impressionable top ten sites are now all HTTPS sites.

These are some indications as to what we can expect from the search giant in the future and it definitely serves a reason or two for SMEs and other businesses to upgrade their web presence to the next level.

For more information, please write to us at sales@ebrandz.com or call 888-545-0616 (Toll-Free).