The first important step in a marketing campaign’s conceptualization, Search Marketing included, is to assiduously define its target audience – a set of users who...
Tag - keyword relevancy
The text of your ad will determine the success of any search-driven campaign to a large extent. Its content is a crucial factor to attract your...
A crucial aspect of a successful Google AdWords account is the relevancy of ads, key terms and site. A measurement known as Quality Score is used by...