Importance of keyword relevancy and tips to ensure it

A crucial aspect of a successful Google AdWords account is the relevancy of ads, key terms and site. A measurement known as Quality Score is used by Google to encourage quality ads. The idea is to enhance ad performance and maintain cost efficiency.  Let us try to follow what relevancy means and to what extent it matters for keywords.

Measuring Quality Score

In simple terms, relevance denotes the usefulness of inputs like an ad, key phrase/word or a landing page to any user. Also called quality, it’s usually measured on basis of Quality Score.  A higher score means that the most relevant ads are invariably displayed to users. To make sure that he or she manages to get the exact material through the usage of AdWords ads, the AdWords system is designed to meet an individual’s needs as precisely as possible with the most pertinent ads. This also provides for higher chances of advertising success.

A Quality Score is given to each ad and keyword -calculated on basis of several factors, such as the landing page quality of; the quality of the site page your ad links to; the particular keyword’s historical clickthrough rate (CTR); the historical CTR of the ads and keywords in an account; and the relevance of the key terms to ads in its ad group.

Importance of a relevant keyword list

The keywords that you select are employed for the purpose of targeting a particular ad to users, who in essence are your potential customers. You can display it to only the most ‘relevant’ users through a relevant keyword list, helping to enhance performance and curtail costs.

It is also important to follow how key words or phrases work. Basically, they are perceived to be used by users while searching online for your products or services. They thus let you target your ads to a desired audience base. Once a user types a domain specific term, the ad could well appear just next to the relevant results. It can also appear on websites and products in the Google Network, which relate to a particular keyword.

Here are a few tips to help improve the keyword quality:

  • Choose keywords carefully: Ensure that the keywords are specific and relate to your ad and the page theme you intend to direct your potential customers to. Key clusters of two or three specific words tend to produce most effective results.
  • Choose relevant variations: Create and include the most relevant variations of best possible keywords. They should include both singular and plural versions. Consider employing synonyms, colloquial terms, and product/serial numbers, if and when applicable.
  • Be specific in keyword usage: Avoid terms that are too complicated, bombastic or general in nature. Such keywords will fail to draw users as effectively as those that are well targeted.