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Tag Archives: landing page norms

Why is it vital to comply with Google arbitrage policy?

Site owners and webmasters often experience that their ads suddenly quit displaying for all ad groups as well as keywords even though they had little problem up until that point deriving clicks to meet their budget.  They believe that nothing actually has changed as far the landing pages are concerned, but for addition of new content posted. So why do they experience trouble? Continue reading

Seven parameters of an acceptable and non-acceptable sites for Google AdWords

Once you modify your site in order to accurately and realistically convey the typical advantages of your product, your site can be re-reviewed. What are the parameters of an acceptable site and which is a non-acceptable one for Google AdWords that it might prohibit? Continue reading