<

Tag Archives: listings

HOW “MOVED” BUSINESSES CAN CLOSE THEIR OLD BUSINESS LISTING MARKED AS “PERMANENTLY CLOSED”

In last couple of years, there have been some reports doing rounds in media circles, that there are quite a few businesses who have issues with their Google Search listings being shown in searches as “Permanently Closed”.

This indicates that a business has either closed down or moved their business location to a new place.  In case, relocating businesses fail to update their NAP (Name, Address and Phone Number) citations in the Google My Business search listings then the relevant Google searches serve a big, red “Permanently Closed” notice to the searchers; instead of showing their new business address.

The existing issue concerns many such businesses and Google acknowledges this fact. It is, in fact, trying to fix the issue through Google My Business support.

Hardly reported in media circles, the solution to the existing issue that concerns most businesses lies in the Google Map based feature called “Moved”.

Why does the problem arise in the first place?

The problem arises when a business relocates to a new place without updating the new business address to its Google My Business Page. Google on its part, instructs the moving business to update its new business location as that will enable it to be in touch with its business contacts, photos, reviews, followers and other business related information.

More often than not, businesses are hardly aware or forget to update their business listings on Google’s My Business dashboard. As a result, many such relocated businesses forget to claim their business listings and often end up being listed as Closed, since they don’t following the Map Maker’s rule that informs businesses to close listings before relocating.

How you can fix it

As a business owner, if you’re thinking of relocating or have relocated and are facing the same problem, then just follow these simple steps to successfully update Google with your new search listings. First and foremost, contact Google My Business Team through their Twitter handle rather than contacting them over the phone. After connecting with them via Twitter, ask them to mark your old business listing status as “Moved” which is not the same as “Permanently Closed” business status.

There are many such businesses that have little or no information about this existing business status, which doesn’t have any reference either in Google My Business support center. It is available only on Google Maps and not on the Map Maker help page.

google-permanently-closed-listing

 

Changes that occur while Google updates your listing as Moved

So, now, you know how to mark your business listing as “Moved”. After a couple of days, you’ll notice the below changes once Google updates your business listing.

  1. This will erase your Google Search and Google Maps listings completely, making it impossible to find it in the searches.
  2. The removal of your listing will also terminate the “Permanently Closed” message, making it completely disappear from Google searches.
  3. Google uses a 302 HTTP status code to set up Google Maps URL to display your old business location. Your online visitor will be redirected to the new business location when he stumbles upon the Maps URL related to the old business location.
  4. As a part of the moving process, your old business reviews from the closed business listings are redirected to your new business listings. Just double check the entire process if that doesn’t happen.
  5. It is impossible to track your previous Map Maker business listings without making use of the direct URL that uses your business related CID number. Hence, your previous business listing will sport a “Permanently Closed” status instead of displaying the “Moved” status on the Map Maker.

This is where Google is trying to fix the issue that will enable a business to edit through Google Maps. If that happens, then it will save businesses a lot of time which gets used up while trying to reach Google My Business support center to get things done.

As seen in the screenshot below, Google Maps sports a “Moved” button that comes under “Suggest an Edit” section, which enables the user to update their new business information.

report-data-problem

 
As mentioned above, you may not accomplish your task by simply hitting the “Moved elsewhere” button, since that may trigger the “Permanently closed” label to completely disappear from the searches. And if you do press the button, then it will only display the little red banner with the “Relocated” message as seen in the image below.

Here you can see, your Google Maps and search result listings now sport a massive red label marked as “Closed”.

google-relocated-listing

 
This is how you need to initiate the process which will hopefully help a lot of struggling businesses that are finding it difficult to make ends meet.

If you still need any help, we can be of assistance. Just write to us at sales@ebrandz.com and our reps will be in touch with you within 24 business hours.

TOP FOUR WAYS TO INCREASE YOUR LOCAL BUSINESS LISTING RANKINGS

local-business-listing

Off-late local businesses must be feeling the pinch to have been left out by Google in its Google+2.0 scheme of things. But there are four ways through which Google My Business Help forum can help you promote your listings in Google’s SERP.  Although, Rahul J. from Google, recently added that the fourth way completely depends upon the number of clicks that your listing gets in Google’s search results.

Here’s what he had to say in his post, “Search history: In the past how many times has the listing been clicked on by users searching with the keyword.”

Below mentioned are the top four ways through which local businesses can positively impact their Google My Business listing rankings:-

  • Relevance: How relevant is your business category/listing to the search phrase used by the user?
  • Prominence: Traffic to your business listing. How established is the business online.
  • Distance: How close the business is located from where the search is being made.
  • Search history: In the past how many times has the listing been clicked on by users searching with the keyword.

Post that he went on to list some more ways, like you need to ensure that you have listed your business in the right category and shared the listing URL across, which helps you achieve more profile clicks, generate great reviews and share new updates and photos with your happy customers. And if that doesn’t suffice your listings requirements then Click Here for some cooler ranking tips.

You can even share your business related concerns in Google My Business Help and Local Search Forums.

For more information, email us at sales@ebrandz.com or call 1-888-545-0616 ( Toll Free ) for assistance.

 

GOOGLE LEAVES OUT LOCAL BUSINESSES REVIEWS FROM ITS GOOGLE+2.0 SCHEME OF THINGS

reviews

It seems like Google now wants to focus more on the bigger markets and that’s the reason why local business reviews no longer figure in Google’s revamped Google+ scheme of things.

In fact, the Google+2.0 version that was launched recently seems to focus more on its most popular features such as Communities and Collections and in the process got rid of the local display of business reviews, including other local information such as NAP (Name, Address and Phone Number) citations.

Here’s a glimpse of the changes brought about by the search giant in Google+ 2.0 version:-

Google+’s older version looked like

old-googlemb

Google+ 2.0 version looks like this

new-googlemb

Let’s see what Google’s Community Manager, Elizabeth Powers has to say in her Google post on the changes brought about in Google+’s dashboard - Reviews will no longer be shown on Google+ Pages in the new Google+ design. But are still accessible on Google Search and Maps which have always been the primary way that users find business reviews.

This drives our point home that Google indeed would want to focus on businesses with bigger market presence and that’s why it’s showing the backdoor to the SMEs. There’s a separate management of business listings taking place on the Google “My Business” page. The scrapped business review feature worked on a simple dashboard functionality by recommending Google+ subscribers to visit business pages only when businesses have something new to share as part of their content marketing strategy.

With that gone, let’s see what one of the local search marketers Mike Blumenthal has to say on the subject.

Over the past two years I have discussed the parting of the ways between local and Plus but through all of that Google had retained the essence of tabbed business pages and given the owner the ability to add a description, photos, videos and provided a place to send customers to see and leave their reviews.

That is all gone. In focusing on content, communities and collections Google has hung out a new and bold sign.

If you haven’t gotten the message yet it should finally be clear in the release of their new and improved G+: BUSINESS UNWELCOME.

Local business marketers are faced with many such issues that Mike Blumenthal and others have raised, one of them being the concern over a permanent forum to post local business reviews. And that seems to be confusing not only the local search marketers, but also the search giant. That’s why Google has now brought the curtains down on the local business feature. In the meantime, if you are looking for some other similar options then Linda Buquet has something in-store for you.

What are your views about this new change by Google? Please let us know by writing to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) directly.

YAHOO TARGETS SMALL BUSINESS OWNERS THROUGH YEXT

yahoo-yext

In an effort to expand its reach among the small business owners, Yahoo is outsourcing its small business listing management to the global Digital Location Management (DLM) solutions provider Yext. Yahoo, last week, notified this to its customers through an email notification stating below –

“Yahoo is thrilled to announce that we have partnered with Yext to manage your Local Basic Listing moving forward. Some of the benefits you can expect to see from this partnership include more options to publish your listing across multiple publisher sites and an updated dashboard to manage your listing.

You do not need to do anything at this time. Yext will be making a new dashboard available for you in November and they will notify you by email when your dashboard is available. In order to seamlessly complete the transition of your Local Basic Listing, once your dashboard is ready, you will need to verify your business information and create a new account and password with Yext. If you do not set up your new Yext account within 30 days of notification from Yext, your listing may be changed to an unclaimed status. You can always return at a later date to claim your listing again.

If you have an existing edit to your Local Basic Listing that has not yet been approved by Yahoo, it will be reviewed by Yext and submitted to Yahoo if approved.

If you would like to upgrade to a Yext PowerListings Package and have the ability to immediately begin managing your data on over 50 sites including Yahoo, sign up here: http://www.yext.com/pl/yahoo-claims/index.html.”

The 2006 born New York based digital location management company Yext, will now manage local business listings for Yahoo’s free and paid clients through Yext’s Power listing data syndication platform.

In the process, it followed the footsteps of MapQuest, and joined the ranks of Facebook, Foursquare, Bing, Apple Yelp, etc. to name a few. Barring some Yahoo options, the entire small business local listings will now be managed by Yext.

As small business owner, it’s big news for you. Though as a free advertiser, if you’re not entirely satisfied with your existing services then you’ll have an option to upgrade to paid Yext services or else contact us to help you out. You can also request a FREE Analysis of your website highlighting major local, on-site, offsite and social metrics. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for help.