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Tag Archives: Local SEO

THE DIFFERENT TYPES OF SEO STRATEGIES

seo-strategies

There are different types of SEO & each one commands a different strategy. Let us define these different types of SEO & also, provide you with invaluable tips on the same.

Four types of SEO & Approaches You Require

Local SEO

Local SEO boosts the visibility of a local business by ranking the website higher in search engine result pages for location based keywords. However, including the exact keyword is not mandatory as it works as per the geographic location and also keywords & phrases that are related to the business & its location.

Local SEO is not just limited to your website. In fact, it also includes following things:

  • Engaging in community events & chamber.
  • Creating profiles on different platforms. Namely Google MY Business, Bing Places for Business & Yahoo Local.
  • Associating with directory websites.

Barnacle SEO

Barnacle SEO is like that sea creature which attaches itself with any big surface and then feeds off on the tiny particles that float by in the water.

If your website ranks lower on SERP then associating with big websites will be beneficial, as you can feed on their users. So when someone will search for that big website, you will also get users since your website can be found within the larger website.

For instance:-  You can utilize Yelp by focusing your SEO efforts on increasing the number of positive reviews. So when someone will search for “Electrician near me” they will most likely go to Yelp as it will be displayed in the top most position of the search engine result pages and also display reviews. With a decent number of positive reviews, you have a good chance of getting hired by a large number of Yelp searchers. Yelp is not the only way, though, you can do this by optimizing your profiles and business listings too.

Where to start:

  • Identify websites that are listed in the first page of a search engine and can offer most by using keywords and phrases related to your niche.
  • Focus your efforts on the top results as they will get you maximum exposure.
  • Being creative while associating with these big websites will help you get the best possible results.

National SEO

The opposite of Local SEO is National SEO. It is for those businesses that are not restricted to a particular location and can provide services or products anywhere. For instance: Companies like Amazon should have national SEO instead of Local SEO. They are not limited to a particular location and their products can be bought from anywhere. They don’t need to lure traffic to their stores they can serve to a broad range of audience and in multiple locations at once.

National SEO strategies aim at feeding search engines information so that customers can find the business regardless of the location they are searching from.

How to do it:

  • Do not include any keyword that is related to a particular location. For instance: It should be “web development services”  instead of  “Web development services New York”
  • Keep an eagle eye on your competitors and their websites elements.

Remember that competing on a national level is way too difficult as compared to local level since the level of competition will escalate enormously as you have to compete with the giants.

Technical SEO

Technical SEO is as crucial as local SEO to rank higher. So if you are not tech savvy and terms like “Backend of a website” “robots.txt”, etc. sound like an alien language, then you better hire a technical person for the job. Because Technical SEO is not something you can ignore.

Technical aspects that should be good:

  • Load time of a web page, mobile friendliness, and content structure should be excellent.
  • Highly optimized webpage titles, descriptions, images, and URLs.
  • 301, 302 & 404 errors kill your search ranking. Monitor your website for them.

However, this is just a short list. The full list is longer and you should be focusing on every aspect of it for successful Technical SEO results.

Remember, whatever SEO strategy you use should be in alignment with your overall SEO strategy & digital marketing strategy, in order to rank higher in search engine result pages & reign supreme in your niche.

In case you need any assistance with your SEO strategy, we will be more than happy to help you. You can also request a FREE SEO Audit of your website to see where you stand among your competitors. Based on this Audit and your target audience, our technical team would be able to assist you further. Just reach to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

How will Google Places affect your Local SEO results?

Google has officially unveiled new SERPs based on its Place Search functionality. Launched less than a month after the introduction of Google Instant, Place Search is expected to bring about major changes in search rankings for local businesses. To start with, Google has compromised on the 7-pack for local results in an effort to reverse-engineer its search algorithm. Implications of this new functionality will force local business to rethink SEO strategies in terms of keyword usage and online presence.

What is Google Place Search?

According to the official Google blog, Place Search is “a new kind of local search result that organizes the world’s information around places”. With this functionality in place, Google has merged search results for organic searches with the listings in Google Places. According to the official blog, this would help online users to search for genuine local listings and compare them in a more organized manner.

Here are two screenshots of the Google search result page for the keyword ‘austin bar-b-que’ (retrieved from the official Google blog). The first screenshot displays search results when the Place Search functionality was not deployed. In this case, the search page used to show Google Map listing of the 7 pack (top seven local business listings), followed by organic search results.

Here are two screenshots of the Google search result page for the keyword ‘austin bar-b-que’ (retrieved from the official Google blog). The first screenshot displays search results when the Place Search functionality was not deployed. In this case, the search page used to show Google Map listing of the 7 pack (top seven local business listings), followed by organic search results.

The second screenshot is the revised form of the Google search page after Place Search functionality has been successfully deployed. Google Map listing has been moved to the sponsored results section. The organic search result section shows Google Places listings in a comprehensive manner.

Interestingly, the Google Map on the search page moves down as the user scrolls. This has been done to establish the relation between map listings and search results and also to ensure user-friendliness.

It is noteworthy that the rank of restaurants has also changed significantly in the new version of the search page. Stubbs BBQ, which was on first rank in the 7 pack listing, has moved to second rank in the new search result. An understanding of the new search result dynamics is essential to save your business from severe losses.

What it Means for Local Businesses

With the introduction of Place Search, Google has revised its search listing algorithm. On a detailed analysis of the new search page, it is notable that:

  • Local results are gaining prominence in the search results.
  • With map being moved to the sponsored list, advertisers will have to face more competition for Adwords.
  • With more information available for local searches, users will be able to compare results.

However, this is just the tip of the iceberg. Here is how Place Search is going to impact local businesses:

  • Business with no websites can get registered with Google Local/Places. Earlier, it was possible for such businesses to grab a position in the 7 pack without any web presence. Now, businesses with a functional website will getthe leverage.
  • Google is considering both local results and organic results to show an exact number of listings. Thus, businesses with good organic ranking will be able to break into the 7 pack easily. However, businesses with no local listing will suffer a severe search rank loss.
  • There is a possibility of user reviews driving the online business.
  • Vertical directories might suffer a drop in search ranking unless they are able to find a place among the clustered third party links associated with each listing.

Quick Tips to Survive

Adaption is the best policy to survive a change. To make your business loss-proof from this new Google search algorithm, local business have to:

  • Invest into building a professional website
  • Get listed in Google Places
  • Promote the website offline and ask customers to write reviews for you
  • Re-strategize SEO efforts to include the new functionality