Tag Archives: Microsoft



No sooner does one chapter close, another one opens up – this is how Google finds itself in its current state of legal affairs. It was an action-packed week for Google with EU levelling charges of “unfair business practices” against the search giant, which stem for having Google Apps preloaded on Android gadgets. This however was followed by a bit of relief for the search giant as both Google and Microsoft reached an amicable solution over a long standing feud. As per its new legal priorities, Microsoft officially agreed to drop its long standing legal battle against Google.

Talking about the long standing feud, it all started with Microsoft filing a formal antitrust complaint with the EU, claiming that the search giant favours its own properties in organic searches. Besides that, third-party search engines had an issue with the fact that they were not able to search or index anything from Google owned YouTube.

Settling the long standing antitrust dispute with Microsoft comes as a bit of relief for Google, who also agreed to drop its similar complaint against the company in the EU. It does come as a huge sigh of relief considering the fact that EU recently accused Google of using “Unfair Business Practices”, which stems from the fact that all Android devices come preloaded with Google Apps.

On the other hand, Microsoft has enough on its plate at the moment, with under performing sale of devices impacting its revenue system and the fact that Windows 10 has not been received well by the masses. It was perhaps in their best interest to set aside the dispute, considering the other issues that both Google and Microsoft have to deal with at the moment.

Tracking online users’ footsteps becomes a contentious issue

Microsoft and Google are engaged in an intense high-stakes game of brinkmanship over the controversial issue of advertisers tracing footsteps of users across the Web. The battle is getting intense over how exactly to implement the policy of a soon-to-be-released ‘Do Not Track’ Web browser button, which will opt users out of data collection on sites across each participating ad network. Continue reading

Microsoft and Google jostle to capture the US online search market

Google and Microsoft are jostling to capture the online search market in the US. The later lags behind considerably the market leader and is taking steps to bridge the gap. For example, the company announced a fresh tie-up with Facebook earlier this month for integrating tips from the top social network into results of Bing. Users get to see a sidebar that identifies ‘friends’ so as to help answer topical queries of their choice and those they had ‘liked’ or those they had posted photos about. Continue reading

Will new mix of content add to YouTube revenue?

For YouTube, the clicks’ game and popularity stakes are based on audiences’ willingness to subscribe to the channels in large enough numbers to prompt advertisers to shell out higher rates. Google, alongside Yahoo, AOL, Hulu and Microsoft is all set to showcase these channels to top advertisers in New York at the Digital Content NewFronts in May. Continue reading

Cross-network compatibility between adCenter & AdWords for trademark owners

Comparing Google and Microsoft trademark policies do have certain things in common and a few uncommon things. It is important that you are aware of the o the cross-network compatibility between adCenter & AdWords trademark policy implementations. Continue reading

Microsoft-Yahoo duo takes on Google Search; shakes up search advertising

Google may ultimately face some real competition in the domain of search it has thoroughly dominated for last so many years sans any serious competition. However, with the integration process of search businesses of Microsoft and Yahoo now well on track – the challenge is going to be there. Yahoo searches are already employing Bing engine courtesy Microsoft. Continue reading

User-friendly features of IE 9

Microsoft’s beta release of its new Internet Explorer version (IE 9) marks another move in the tug of war currently going on between apps and the Web. The popular Web browser’s latest iteration is so designed as to make websites respond faster, appear richer and behave more akin to the apps that are installed on your machine. The idea is to make you simply forget that you are browsing the Web. Continue reading