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Tag Archives: security

GOOGLE’S NOW SERVING A BIG RED WARNING TO PROHIBIT SEARCHERS FROM VISITING DECEPTIVE SITES

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Last November, Google took up Safe Browsing initiative to protect its users from deceptive online tactics. These tactics trick a user into doing something unintended, such as downloading unwanted software or exposing private and confidential information. Google recently announced that it’ll be prohibiting searchers from accessing sites that contain deceptive content. Google will warn its click through users by showing a page containing a big red warning signal that will warn the users about the presence of a “deceptive site ahead.”

Here’s a snap of the warning signal that Google will be serving its click through users.

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About this latest development, Google was quoted as saying,

We’re expanding Safe Browsing protection to protect you from such deceptive embedded content, like social engineering ads.”

Google’s definition of a deceptive ad is as below:

  • Fools a user to act, or gives the impression of a trusted online entity- just like your own gadget or browser or your official website
  • tricks a user into carrying out the unintended tasks by creating an impression of a trusted domain – just like sharing your password or calling tech support.

Shown below are some instances of deceptive online tactics.

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GOOGLE TO PROTECT USERS FROM “FAKE DOWNLOADS” AND “SOCIAL ENGINEERING ADS”

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Too often, we come across a notorious “Download button” which when clicked doesn’t always trigger the intended download and the end result only leaves us fuming. Well, you’ve every right to feel annoyed as you just became a victim of what is known as the Deceptive Ads. These are ads disguised in the form of downloads. An image making false claims like that of virus detection software on the computer is another such instance of what is termed as online deception.

Google, in the recent past, had been accused of allowing such deceptive tactics to flourish on its platform; but not anymore. Off late, Google has been taking a firm stand on the matter by issuing warning signals to online searchers about the possibility of a deceptive tactic, before hand; be it a deceptive download button or any other social engineered ad.

Similarly, when Google tracks users opening an insecure site or a malware site, they alert the users by blocking the entire site. Users usually see a bright red screen & a warning message – “you’re about to open a deceptive site” along with a safe return, back button.

Listed below are some of the criteria based on which Google identifies a deceptive ad

  • A domain that impersonates or appears or evokes a feeling of being a trusted site just like your mobile browser or the site itself.
  • A domain that conspires to make you do something that you would normally do for a credible site – that includes sharing confidential information such as passwords or helping you with their tech support.

This decision has come right after the recent announcement made by Google warning users about visiting such deceptive sites.

And if Google has listed your domain under the deceptive sites category then you can resolve the matter through Google Search console.

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GOOGLE’S TIPS ON HOW TO PROTECT YOUR WEBSITE FROM BEING VULNERABLE

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This is essentially an informative article to support the concept of #NoHackedCampaign by Google. It also sends a message across to the hacker community to mend their ways or find some new ones so that Google will again come out with new innovative ways to counter the same. So, let’s start this discussion with some facts, which will be followed up by the Google tips of how to avoid your website from hacking.

According to Google, the past one year saw 180% increase in the number of the websites getting hacked, a substantial figure in terms of breach of security of online content and information leaks. So, if you think you had contributed to that percentile or else believe that prevention is better than cure, take note of some ways below to safeguard your website from getting hacked.

1) Get a Strong and Lengthy Password

This is vital from the outset as we all know that creating a password that is difficult to spill out or crack is crucial in protecting your website. So an ideal password with combination of letters, numbers and symbols might do the trick but Google says there’s more to it than that. Length of your password also plays an important role with a mix of changing it from time to time will ensure there aren’t any security lapses.

In addition to that, Google has come up with 2-factor identification method which ultimately seals the deal for a strong and lengthy password.

2) Update your Website’s Software

Do upgrade your website’s software with the latest available update especially for WordPress sites, so that it becomes a hard part to crack. This is vital from the security point of view since Google says that a website with a backdate software is like a dream come true for the prying eyes of online hackers. This update includes the patching of the web server software with the CMS’s plug-in and the add-ons updated.

3) Get a Secured and Trusted Hosting Provider

According to Google, if you manage your own web server, be prepared to deal with any complex technical security issue that may come up.

However, if you are using a hosting provider, Google recommends getting a trusted hosting company with previous experience in handling issues related to on-demand support for dealing with hacked sites.

4) Use Google Services

Google provides the user with a number of services which when used in combination with one’s site helps to notify if the site is compromised or not. This can be done by signing-up with the Google Search Console, which is a direct connection to its services and also highly recommended by Google. Google Alerts is one such service which helps to notify about any suspicious activity taking place on your Google account or website. Moreover, Setting up Alerts for Spammy terms is also recommended per se.

The above parameters can help you in keeping your website safe on the web. However, that said, WordPress Vulnerabilities and Website Hacking Issues continue to be on the rise due to websites not being secured and updated. Our WordPress Website Maintenance Packages will help you to tackle such issues so that you can focus more on your business and worry less about your website.

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