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Tag Archives: social media marketing ideas

Four tips to create brand awareness within your online community

In the dynamic age of social media, traditional marketing means won’t suffice. Social media has built a two-way stream in which followers and fans look forward to a more proactive relationship with brands. From this perspective, it is necessary to communicate the intrinsic culture or ethos of a brand to its online community. Continue reading

How the Facebook brand page will facilitate a more meaningful interaction?

With a new Facebook brand page, the focus will now shift to telling an authentic story that users can relate to for them to identify with the brand. The purpose of communication now will be to convey what is it that makes your product or business stand apart, and strike an emotional chord with your loyal fans through exclusive news, blooper videos, behind-the-scenes action photos, real-time mobile images and sound clips. Continue reading