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Tag Archives: social networking sites

How do social networks help companies to understand customers better?

Here are the different ways in which most companies and corporate entities – big or small – can benefit from social media when it comes to grasping the mindset of their prospective customers. It is pertinent to listen to them and understand what they want. This holds the key for your business to survive and to thrive in today’s highly competitive world. Continue reading

Key factors that drive social media marketing

Many aspiring or emerging business entities largely perceive the highly popular networking platforms as cost effective and easy-to-use avenues to meet their business goals in today’s highly competitive and challenging times. Facebook, Twitter, as well as LinkedIn largely serve the purpose of personal interactions, public debates and an open exchange of ideas. Continue reading

Contrasting scenarios emerge on the social media landscape

On the one hand, more and more people are looking to access social networking platforms via mobile phones. On the other hand, a section of users is seriously thinking to opt out of sites like Facebook largely owing to privacy concerns. Here we try to make sense of the situation and gauge which way things might actually go… Continue reading