Opinion makers and influencers in the social Web realm play a significant role in marketing as well as branding, just like the countless Facebook ‘Likes’ do. You cannot operate in isolation and expect to be successful on the social Web. Remember, social media marketing is not solely about you, your business and your needs. So you cannot and should not ignore what the people expect from you as a brand owner, even while taking into account your own business priorities. Let us fathom why a company must listen with intent to its customers. Continue reading