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HOW TO IMPROVE YOUR WEBSITE TRAFFIC

website-traffic

Social media is playing a vital part in luring huge percentage of overall website traffic. Shareaholic’s recently released the “Social media traffic report” which made it crystal clear that the top eight social media platforms including Facebook, StumbleUpon, Reddit, Pinterest, Twitter, Google+, LinkedIn & YouTube drove 31.24% of overall traffic in 2014 which was 22.71% last year. A pretty decent hike of 8.53% in just a single year. This data comes from the huge network of “300K+ websites reaching 400 million unique monthly users across the globe.

So if you are not indulged in social media marketing or aren’t that active, you are missing out a gigantic share of the audience or to be more specific potential customers. I have listed some points on which you can work on to increase your website traffic by 300% and more.

Step #1 – Analyze your Current Position

First and foremost make a list of the social media platforms where you are active or want to be active and why.

  • Platforms in which you already have an account.
  • The URL of your profile
  • Account access information. e.g. – username & password.
  • Current fanbase
  • Last update
  • Types of Content
  • The level of interest your current audience shows.
  • Is any paid activity going on?

It seems like a no-brainer, but noting everything down gives you a precise idea about the abandon, active and other accounts made by your employees or friends on your or company’s name. This simple process will help you eliminate the rest of the unnecessary clutter and will help you highlight your main account or page so that your audience will come to your page only.

Step #2 – Understand your Industry

And now when you have a fair idea about your social media presence it’s time to move to the second step – Start Looking for your competitor’s campaign and also 5 tycoons of your industry. Evaluating your competitors, successful campaigns can help you force start yours. Gather as much information as possible; it will help you in creating the best possible social media campaign.

Step #3 – Identify Key Metrics

As you closely analyze the theme and strategies your competitors and industry tycoons are implementing, a blueprint of your future social media campaign will start taking shape. Your mind will automatically start visualizing themes, ideas and strategy. But don’t start Right Now, sit down and think deeply about the metrics you will use to evaluate your campaigns success percentage.

The metrics will entirely depend on the overall objective of your marketing campaign, But it can also include any from the below:

  • Website referral traffic
  • Brand mentions
  • Follower engagement
  • Leads generated
  • Blog engagement
  • Brand awareness
  • New followers
  • Brand sentiment

Step #4 – Set Goals

After deciding the metrics, it comes to the part where you should set a goal to determine whether your efforts are being fruitful or not. You can set a goal based on the past performance. For instance: if your last campaign generated 40% referral traffic, you can set the next goal to 50% or you can also set a goal based on the competitors’ performance. For example: If your competitor has 50,000 Facebook fans and your page only have 30,000, your next goal should be achieving 50,000 fans. Setting a goal based on ROI will also help you in determining your campaigns success. Like, you can set a goal of generating 5 dollars from every dollar you spent on paid social ads.

Step #5 – Repeat your Audit Regularly

Review your campaign regularly and check whether they are serving on your goals or not. Time to time auditing is also a pre-requisite. Maybe it seems less important than your other marketing efforts, but it is equally important. Because reviewing and modifying your strategy accordingly will help you in achieving your biggest goal of increasing your website traffic.

Need help with website audit? We can help you analyze your website with the most important on-site, off-site, local and social metrics. Request a FREE SEO Audit today. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

FACEBOOK TOPPLES GOOGLE AS THE TOP REFERRAL SOURCE FOR DIGITAL PUBLISHERS

The battle of supremacy between the two social media giants is taking a new turn with the Facebook driving more referral traffic than the Google. This not so surprise change in the supremacy of power was evident by the recent pullback of services by Google as compared to Facebook making some great acquisitions in its ranks. This is an indicator of the growing popularity of Facebook as the numero uno of social media industry.

It’s not just about acquiring the numero uno position, but its pitted between social referral and social engine referrals.

According to a recent Parse.ly study, Google has been toppled by Facebook as the ace referral source for digital publishers.

facebook-google-referrals

On this recent power shift, Andrew Montalenti, The CTO of Parse.ly says that many factors are behind this change. But the major breakthrough came back a year back, when Facebook started taking it more seriously in forging ties with them and start promoting it:

About the move, he says that “I believe the reason Facebook did this is because they realized that a lot of the interesting conversations happening around the web were happening around major news, media and information, but the user-generated content was not enough to sustain the interest of Facebook’s users population.

That was the main reason behind Facebook launching Instant Articles to strengthen the ties with the publishers in an attempt to revive and promote its news feed content

All of these initiatives taken together you might describe as a gradual but nonetheless accelerated courtship Facebook is doing with media companies to encourage them to care just as much about Facebook content optimization as perhaps they cared about search engine optimization.

Going further with the story, Montalenti says that No.1 ranked social media hubspot will forge new ties with publishers and developers in an effort to constantly serve its News feed section, and in the process it might have aced in the rankings, which is the main reason behind the sudden surge of Facebook in toppling the ranking charts alongside the No.1 search engine.

Facebook is already providing close to 40 percent of traffic among other referral sources that we’ve identified, and that is only rivaled by Google and search as a channel.

But Google still rules the roost as the No.1 search engine both in terms of referral source and in attracting highest referral web traffic and Montalenti can’t see anyone toppling it in the near future. About the credibility of the Parsely data, he says that the source is much more indicative of a particular niche group in the online media, rather than the larger section of the web community.

Finally, Montalenti says that Facebook will find it tough in a way it works to beat Google in generating more web traffic as compared to Google, which can use its long search handle to good effect.

Facebook is more like a serendipitous browsing activity for its users. So it kind of makes sense that it’s driving an increase in share of media brand traffic because media brands are taking advantage of the zeitgeist of current discussions in the community and Facebook is reflecting that in their News Feed algorithm.”

With that said, to make short of the story, Google still holds numero uno position as a major search engine referral source, which generates more online referral traffic as compared to Facebook, which is continuously a growing search referral community peaking at the right moment to gain the upper hand in this battle of supremacy as the numero uno.

If you want more exposure for your brand or company in the social ecosystem, kindly check out our social media packages. Alternatively, you can email sales@ebrandz.com or Call 1- 888-545-0616 (Toll-Free) for assistance.