Tag Archives: web analytics

Why Optimizing for Conversion Rate won’t necessarily increase revenue?

Conversion Optimization is a handy technique that enables site owners to enhance conversion rates cutting across their marketing investments and investments, including core business sites, email, PPC, social media and other E-Commerce platforms. It is important to align analytics to online marketing investments. This principally involves measuring your digital interactions/ conversions as well as understanding target audience behavior and competitor strategy. Continue reading

What are the crucial aspects of a search based marketing strategy?

The marketing experts usually divide the key concept of customer experience – online or offline – into several smaller tasks like awareness, consideration, resultant demand and ultimately, the purchase decision. So what is the best way to approach digital marketing? Let us find out… Continue reading