Tag Archives: website analytics

Understanding the finer aspects of Analytics reports

When checking Analytics reports, it’s difficult at times to exactly visualize how site visitors navigate on any given webpage. For the purpose of making this easier, some users prefer to keep the site open in a separate browser tab so as to reference it when they look through a report. Some other might depend on the Site Overlay report. Continue reading

Six ideas to improve the conversion of your website

Let us try to follow what conversion exactly means. As a majority of you might well be aware, it’s basically a process of achieving the primary goal of a specific page or site like selling products, filling up a lead form, or even making visitors read blogs. The objectives can be met successfully by enhancing the conversion rate. However, this is easier said than done. Continue reading