Display Advertisements appear on almost any sort of website and are an excellent tool for small companies to reach out to relevant customers. Google Display Ads are no different. It is an excellent tool for increasing brand awareness in the eyes of a company’s target market.     

Use the following tips to enhance your Google display ads

1. Create a custom audience based on analytics for your competitors’ websites –

Custom audiences work as a great way to make sure your ads are appearing to customers suited to your custom business needs. Businesses such as B2B service providers might find it worth their time and money to target people who are browsing or shopping on competitors’ websites.

2. Make use of remarketing wherever possible –

In every PPC campaign, remarketing is one of the most effective strategies. You will get a chance to focus your marketing budget on people with a higher likelihood of conducting business with you, by showing your advertising several times to people most likely to click through.

3. Choose the right audience to target –

You have to make sure that your ads are targeted to the right customers. The more targeted they are, the better chances you have of people taking an interest in them and not being scared away by an ad for something that has nothing to do with their interests!

4. Consider searcher’s intent while selecting keywords –

When developing a PPC or SEO campaign, keyword research is one of the most important phases.  Selecting the incorrect keywords for your display ads might result in disappointingly poor interaction, so choose cautiously!

Still unsure how to proceed with Google display ads? Get in touch with eBrandz today for assistance!