The Twitter Timeline won’t be the same anymore. Wanna know why? Read on….
If you’re one of those people who like to keep their past tweets record intact then it seems like Twitter has your back. Often rumored and hotly debated Twitter’s timeline featuring Top Past Tweets will finally see the light of the day. That means the live Twitter timeline will now be a thing of the past; especially after the recent announcement by Twitter.
Let’s see what the Twitter’s spokesperson had to say about the new Twitter timeline.
“We want to make it even easier and faster for people to discover and catch up on what’s happening right now.”
Having said that, the new Twitter timeline is available purely on an optional basis, as it asks users for their preference before making any changes. So, as a user if you opt-in for this change, some of your Top trending tweets from the past will appear on the top of your timeline, followed by the regular sequential Twitter livestream. This means that the live Twitter stream will continue to exist with the inclusion of some of your relevant top trending tweets. The company’s Twitter handle says:
“We’ve improved the timeline by analyzing how millions of people engage with billions of Tweets — and we’re using this information to determine the best content to surface. We use a person’s past Twitter activity to predict which Tweets they might like to see most.”
Of late, the company has been in redemption mode following its lacklustre performance at the Stock Market. Its newly inducted longer tweet limit is further adding to its growth concerns. So, will the introduction of the new timeline impact its fortune as well? Going by the tests results, the company says that it’s already attracting great audience response in terms of better engagement metrics. In a way this will also provide a solution to its long-standing growth concerns, which ultimately will help brands in maximizing their reach.
The change is about to happen but we still have to wait to hear a word from Twitter’s CEO about it. And like me, if you’re also buzzing with a lot of queries in your mind then just check these FAQs that talks about the methodology this new timeline is set to bring in to help both, Brands and Advertisers.
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