Social media has emerged as one of the best avenues B2B marketers can leverage for meaningful lead generation. By monitoring popular networking sites, widely used forums and buzzing online communities, marketers can seek out not only what customers are saying, but also target new users for existing services and products that a company has on offer.
We have already checked in the previous post a couple of tools like CoTweet, SocialTALK, HootSuite and Salesforce.com. Just to recap, Salesforce is powered by Sales Cloud, Chatter, Service Cloud and Force.com. On the other hand, businesses can not only manage multiple Twitter accounts, but also manage multiple social networks with HootSuite.
SocialTALK helps emerging businesses establish and establish their presence on the various popular community/networking platforms. CoTweet incorporates an easy-to-use, centralized dashboard that lets marketers monitor feedback and effectively manage their social media conversations.
Another tool that you can turn to is Radian6. It strives to act as a platform for you to listen, measure as well as engage with customers across the wide spectrum of social web. Following are some of its user-friendly features:
Receive real-time updates
It’s a comprehensive monitoring option to scan blog posts, user comments, Twitter, public Facebook Pages and similar such sources you feed it. Accordingly, you then receive real-time updates. They are pushed to your dashboard for you to follow-up or access potential customers.
Easy integration with Salesforce.com
Radian6 can well integrate with Salesforce.com, which means that it is possible to create new leads or contacts in the latter directly from your Radian6 dashboard. It’s a flexible, online social media monitoring & engagement avenue to view relevant conversations that take place around a brand in real time. They are aggregated and analyzed that make measurement actionable and meaningful.
Now let us turn to Spredfast…
Spredfast has positioned itself as an enterprise-class solution to empower businesses or organizations in their communications across a wide range of social media channels. It’s a tool that monitors, manages and measures different social media solutions.
Enhancing the value of social media
The tool is handy when it comes to measuring the core effectiveness and essence of each conversation. The idea is to establish the value of powerful social media for its focused usage. Spredfast manages the quality and consistency of an organization’s social media initiatives. It promises to be a scalable and secure social media solution.
Real-time monitoring, metric reporting and tracking
Spredfast can be used for managing multiple accounts or for scheduling content. The tool can also be employed for real-time monitoring of persistent key term/phrase searches in engines, Twitter and Facebook streams as well as RSS feeds. It can index relevant and competitive websites. With Spredfast, users can avail of metric reporting and tracking feature so as to grasp the methods that are working best and the ones that might require some tweaking.
In the last post of our series on social media marketing tools for B2B marketers, we shall consider a few more handy options.
