eBrandz Blog

Which are the fundamental steps to set up an ad campaign?

It is pertinent to hire experts who will help you to run highly successful pay per click advertising campaigns. The process primarily involves buying sponsored advertising on search engines. This is another major source of online traffic that businesses can effectively tap to shore up their online presence.

While implementing them, many aspects come into play. Managing various steps associated with the process is absolutely critical. For example, Campaign Optimization incorporates areas like Keyword Research & Bid Management, Competitive Analysis, A – B Ad Copy Testing, Conversion Tracking and Campaign Tweaking.

Then there are other elements like Images Ads, Landing Page Consultation, Website Optimizer (if and when required) as well as Click Fraud Support that might require attention. Since on clicking the PPC ad in search results users are mostly directed to landing page of the, it is necessary to optimize that page to facilitate a transaction.

In today’s competitive online environment, Web analytics definitely has emerged as a must-use marketing tool. You need the best of expertise to be able to make the most out of it.

However, to save money and because of their shortsightedness, several website owners, hire substandard agencies, which only harms their business credibility and profitability. Hence it is a wise idea to choose skilled and experienced professionals who are competent enough to smoothly mange your PPC ad campaign.

The experts’ role is very important as they study, analyze and monitor a website to conceptualize the right kind of PPC ad campaign. In fact, there are dedicated account managers assigned for the task. They ensure that the process of PPC bid management is flexible and cost effective.

Accordingly, the scope and frequency of the review process is decided. In other words, the PPC ad management must be customized to suit a site owner’s specific needs, goals as well as budget. A fundamental step for setting up a PPC campaign is to craft a strategy based on proper research that fits well within your allocated budget and is oriented towards accomplishing your goals. This involves a few critical stages like:

  • Understanding your priorities as a business
  • Selecting the right experts to implement effective internet marketing strategies
  • Conducting a thorough review of your existing campaigns
  • Doing both preliminary and in-depth keyword research
  • Picking optimum priced keywords that are popular
  • Performing competitive analysis and review to work out an optimum PPC allocation
  • Striking a right balance between your budget and the desired end result
  • Once a comprehensive pay per click campaign research is done, a customized strategy can be outlined and developed right from the stage of initial campaign set-up to post-campaign follow-up.

To sum up, a proper understanding of your goals and resources acts a solid foundation for your pay per click campaign.