eBrandz Blog

Why cannot you ignore social media in your marketing mix?

Social Media sure has emerged as a must-use tool for most modern marketers, who are in search of effective ways and avenues of customer engagement. Today’s popular networking platforms provide both emerging and established, small and bigger brands with innovative channels to reach out to a wider audience in cost effective manner.

Leverage social media’s reach and power

The powerful networking tools and avenues are influencing major purchasing decisions, especially on the Internet. They also allow a smooth exchange of meaningful conversations in form of two way messages between marketers and focused user groups. The interaction enables and creates a potentially massive community of participants. This leads to a productively collaboration.

Social media’s reach, as it has been proved beyond doubt, is for real. Maybe, your tech-savvy competitor has already managed to grab your prospect’s attention something which you simply cannot afford. It would be an imprudent move to ignore social media, believing hardly any of your potential customers use it. This will end up alienating your brand from them. As a result, your business will badly suffer, at some stage.

Build awareness about your brand

Do not wrongly assume that you can conduct marketing and brand sans social media. It is unwise to think that its usage is optional. In fact, you cannot ignore social media in your overall marketing mix. You may continue posing faith in traditional media, but to maximize the brand reach, marketers must turn to social media for distinct advantages that it offers.

The reasons to leverage its reach and power are compelling enough n your endeavor to access your target audience with the marketing message. Brands that judiciously employ social networks, such as Facebook and Twitter are able to provide real-time responses, feedback and solutions, thus winning the trust of their users. Significantly, these channels are easier to manage once you establish your brand presence on them.

Sustaining the initial enthusiasm

Small businesses can utilize the loyal followers as their vocal brand ambassadors, to build awareness about the products and services on offer. Of course, social media activity does require constant attention and monitoring. It cannot be left to take care of its own. While many companies are drawn to it, they invariably struggle when it comes to sustaining the early initiative and enthusiasm. They make their social media venture efforts with great enthusiasm.

However, the early euphoria doesn’t last long, and the campaigns fail to deliver. This needs to be avoided because improper and inconsistent usage will backfire. Seek expert intervention to boost your social media presence. Remember, the task demands experience and expertise based on a precise selection of requisite tools.