Google seems to be learning its lesson quite well and fast, too. Hardly a month into, after getting restructured as a part of the new parent company Alphabet Inc., Google is constantly trying to reinvent itself with evolving times as the most popular search entity. This time it’s getting a bit creative with the look and feel of its logo.
Google’s new age logo reminds more of the way that it shows up to its users on various platforms such as Maps, Search, Chrome, Gmail to name a few.
About this new look, Google’s spokesperson said “We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future“.
Google’s revamped look is the result of several levels of redesigning, of which Adam Padilla, president of agency Brandfire feels that “The most important is the retention of Google’s hard-earned brand equity. The logo itself will not be unfamiliar to the spectator, with its capital G, and highly recognizable primary color scheme“.
Further, he adds that “The new Google logo does what a great logo should do: it communicates an idea. Simple sans-serif letterforms indicate that the company is ‘streamlining’ its operation and narrowing focus. Furthermore, the tilted lowercase ‘e’ injects a measure of whimsy and a human element that gives the logo ownability“.
While Michael Dub, partner at marketing company Dxagency has a similar opinion to share and feels that the new look clearly defines the pukka of Google’s brand and orientation across various number of platforms more so in the mobile segment.
He further adds that “I prefer the new logo including its use of enhanced colors. Its smaller size will enable it to render more effectively on lower bandwidth connections as Google continues to expand to new and less tech-enabled parts of the world“.
Moreover, Dub feels that it was necessary step taken in the right direction to further differentiate its products and services, especially with Google’s recent restructuring into the parent company Alphabet Inc.
Furthermore, Brandfire’s Padilla feels that Google must now come out with strategic sub-services line of niche products to further touch the base with its superiority as the number one ranked search referral entity. Besides that, he thinks that “Google Plus, Google Maps and other properties should revisit the notion of separating a bit from the parent brand, and own each space in turn. For instance, Facebook owns Instagram, but it isn’t called FacebookGram. By keeping each niche served by a different sub-brand, Google will free itself to enter even more markets without risking dilution of its parent identity“.
What do you think of this change? Let us know with your comments.
