Tag Archives: design




The rate at which your website unfolds in front of your click-through visitor is called Website Speed. Technically speaking, it’s the measure of the load time that your website takes while responding to the click and sending the information to the device that is termed as Website Speed. Google and other search engines rank your web presence on the basis of this factor. To rank ahead of your competitors, you need to constantly monitor the loading time of your website, which goes down drastically over a period of time.


This is because your click-through user is getting impatient while your website is taking loads of time to open up. That’s why a person who could have been your potential customer ends up bouncing off your website altogether. This could be a major reason behind the increasing bounce rate tally of your website. A regular user of your product/services does not like to be kept waiting for your site’s content to be loaded after a brief pause, which rather seems like an eternity. That’s the reason why users prefer to subscribe to online businesses who are fast, responsive and don’t eat up into their precious time.

Online studies show that 40% of click-through visitors bounce off websites that take 3 seconds or more to show up. More than 50% of active online users look for fast loading websites when subscribing to their services. And there are those 79% shoppers who lose their interest in e-commerce sites with poor loading time. This is why even a one second’s delay in loading time may cost you a potential customer.

The device performance of your website is another important aspect that you need to look at seriously. With mobile friendly site searches outnumbering the desktop crawls, it has become really important for businesses to upgrade themselves. Moreover, Google and other search engines reward only those websites with superior search rankings, which more or less enhance the quality of smartphone user experience. So whether it’s a desktop or a smartphone, the on-site experience of your click-through visitor matters a lot, not only for the search ranking of your site but also in terms of the bottom line of your business.


Don’t worry, you’re not alone. There are many such online businesses who are looking out for solutions. While you just can’t stand there and wait for things to change overnight, there are a few easy fix-ups and first aid tools that can possibly help you identify the reason behind the slow loading time of your website. Leverage Google’s Page Speed tool to search for reasons as to why your website is slowing down and failing the speed test.

The above-mentioned tools will eke out some important observations pertaining to the loading time of your website. After identifying the factors that are causing this imbalance in your site structure you can follow a generic solution to enhance the speed of your website. It may be that one of the aspects of your site is slowing down the process and is in need of your immediate attention. For instance, a website that is filled with too many high-resolution images, videos or pages may go on to decrease the overall experience of the users.

Besides brainstorming sessions with your technical team, improving site speed will require backend access and some programming knowledge of your site’s inherent structure. In case a third party developer is involved, you can share your site’s test results with them to speed up the recovery process. It may be that one of your high-resolution images is acting as a speed slowing agent in your website.


The page speed of your site is as important as the ready accessibility of content on your website. Google and other search engines may still rank you lower in search rankings if the loading speed of your site is great but the overall content on your page is a tad slower to show up. This is why improving the quality of your content should be your first priority, before you get down to improve the page speed of your website. That’s not to say that page speed doesn’t matter at all…it does, as long as it doesn’t take more than 5 seconds to show up. The main focus should be on improving the overall quality of your website and then on how fast it reacts to clicks.

If you are looking to reduce the load time of your website, we can be of assistance. Do check out our website design packages here. For more information, email us at sales@ebrandz.com or call 1-888-545-0616 Toll Free.



An excellent User Experience is at the heart of everything they do at Google. So if you are continually optimizing for keywords and keeping aside everything else, then you need to rethink your strategy. Since, User Behavior is also an important ranking factor that can escalate your rankings in SERP.

Performing well in User Experience metrics will benefit you in many ways. It will not only help create a loyal fan base, but it will also please Google. And as a token of appreciation, Google will reward you with Good “Overall Quality Score”. This metric is a bit complicated, as just a few bad pages can ruin the ranking of your entire website. So ensuring excellent user experience for a maximum number of pages will lead your website to the apex of search results, eventually!

Below are a few tips on user behavior metrics that you should employ:

1. Click-through rate (CTR)

There is no predefined CTR for any search. However, Google expects it to fall under a certain range, depending on the type of query. For instance, for popular keywords the click-through rate for leading results is around 50%. While CTR for top results of non-popular keywords should be around 33%, it must be about 15% for those in the second place and 10% for the ones in the third position. If your website’s CTR gets outside this range, Google may re-rank the results.

How to improve CTR

Identify the web pages that show a downfall in CTR using Google Analytics webmaster tools and work on them ASAP.

Get rid of duplicate descriptions and titles, optimize them for keywords and ensure that your meta descriptions and titles fit the technical aspects.

  • Try to keep the URLs readable and fair. Use breadcrumbs for longer URLs.
  • Your meta description should compel the user to click.

2. Bounce rate

If a user quickly jumps back from the website he just entered, it’s an indication that the website is not relevant and that Google will reduce the website’s ranking.

How to reduce Bounce rate:

  • Reduce page load time.
  • Clear out pop-ups and other distractions.
  • Enable site search so that, a user can search for what he wants within your website instead of bouncing back to the SERP.

3. Dwell time

The time duration between entering your website and going back to search results is called dwell time. The longer the dwell time, the better the outcome; since it clearly indicates that your content was useful to the user.

How to increase dwell time:

  • Remove broken links at any cost. They are your enemies!
  • Content is the king and the realm of every king should be unique.
  • Keep the user engaged by providing them with a link to additional information on the same subject or a related one. For instance: – Ecommerce websites use “You may also like” to encourage a user to keep exploring.


It’s vital to use White-hat SEO techniques and practices to enhance user experience. Gaming Google with bots is not something a smart website owner will do. Genuinely focus on helping the user with their search and enjoy the perks.

If you have tried everything from your end and still can’t see any progress, then there might be user experience issues which need to be fixed immediately. Write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and let us assist you with conversion optimization.



It has been reported “n” number of times in press that it’s high time for site-owners to be actually designing their website with a mobile friendly experience. While there are a lot of businesses, who have already upgraded their web presence for high-quality smartphone experience; there are a few novices, who are currently mulling the option. And if you too are looking for some cool ideas on the subject then this may help you out in your search for delivering a high quality, mobile friendly website experience.

Congratulations if you have already done that! But upgrading your site for a mobile friendly experience does not mean that you have scaled Mount Everest. But this is just the beginning of many such colossal peaks to be scaled in your search for online excellence.

It’s a fact that we are actually short of people, who work tirelessly through wee hours on their desktops. People are getting smarter and actually prefer working on their high tech, pocket-friendly devices, while on the go.

One of the reasons for PC searches outnumbering mobile searches is the fact that the stuffy URLs do not fit the virtual requirement of pocket-sized gizmos. But with time this may change.

In fact, both high ranking search engines i.e. Google and Bing have introduced mobile-friendly markers to help identify users with the site’s rendering ability on a pocket-sized computer.



All of this started happening earlier this year in April, when Google rolled its mobile friendly search algorithm update. And post that, Google has started omitting some sites which have superior search ranking due to poor quality of mobile search experience.

Why does this matter?

If your site is currently attracting a lot of search engine traffic then there are chances that your site will be accessed by users on the go. For example while travelling, shopping online, chatting or sending e-mailers to the client from your place of convenience or working on print or commercial campaigns, you need to have a site that delivers top notch smartphone experience.

The DNA of a successful mobile web strategy

The three steps mentioned below will help you sort out your priorities

1. Who should own and manage the project?

Ideally the project should be headed by a Chairperson or some senior company official with futuristic vision. The project leader should work independently and have the authority to make decisions on his own.

2. What are the objectives? Are they realistic? Are they measurable?

People having stakes in the company’s bearings must agree on one single objective of the company and then figure out how mobile gadgets can work on those lines. Never compromise or move away from those planned set of goals. You can even place them in your official premises.

3. Who is the audience? Who, what, when, where, why and how?

You need to do some SWOT (Strength, Weakness, Opportunities and Threats to your brand) analysis on the basis of your company’s set of objectives or goals. Then figure out your target audience on the basis of their habits, age, financial status, the kind of gadgets they use, their search and site behavior, preferences, etc.

Answering the above questions will provide you with marketing insights and a vision to move forward in the right direction. This will also help you in locating your potential customers or target audience.

And if you need any help with mobile friendly website design, we can assist. Just email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.


Organic search marketing has come a long way. From keyword selection to conversion optimization, the whole scenario has changed dramatically. Entering the website is the prime point. This is where you can lure maximum users from search results and to do so, you have to analyze the way to please search engine bots and while you are trying to please the search engine by making a clear path to your site, you are pleasing the user as well. We have made a list of points you should implement in order to make your site, user and bot friendly at the same time.

Below are some tips and tools you would love to consider.


Tool: Pingdom Website Speed Test


Even before preparing to welcome search engine bot, you have to make sure that your

site is communicating with the server fluently. The first thing you need to do is to test Ping and Traceroute in order to detect any issues interrupting connectivity.

While using this tool you should also perform a DNS verification to ensure that there are no domain authorization problems. It is also required to review Page speed data from Google Analytics as shown below.



Tools: Google Search Console and Sitemap Writer Pro

To evaluate how Google perceives your Robots.txt file and what you would like to hide from them, go to the Google search console> Crawl> Robots.txt.

It will also enable you to understand if you are isolating search critical content from crawler view. Run your website pages through the tester to avoid SEO’s most basic mistakes.



Tools: Pingdom Website Speed Test and Google PageSpeed Insights

One of the ranking factors is page-load time. So ensure that the CSS & JavaScript coding are placed correctly. Also eliminate the dead 404 and redirecting files.

The waterfall tool of Pingdom’s Speed Test is superb for page loading. The file names are marked with different colors that point out dead files or redirected files.



Tool: Google Search Console

To ensure page rendering to users and search engines are same, use Google Search console.



Avoiding duplicate content for your website is mandatory as you would not like to annoy the crawler. You can use tools like Copyscape, SEMrush Site Audit, SiteLiner or even a manual review to remove duplicate content.


Making sure that every aspect of your website is pitch perfect is a complicated task. You have to ensure that your website will be appreciated by both search engine as well as the user. So if you don’t possess that expert technical qualification required to do this job, we suggest you to invest a little amount on your website and let the experts do the work for you. It’s far better to invest a little amount at first rather than waiting for users to visit.

Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.


Google seems to be learning its lesson quite well and fast, too. Hardly a month into, after getting restructured as a part of the new parent company Alphabet Inc., Google is constantly trying to reinvent itself with evolving times as the most popular search entity. This time it’s getting a bit creative with the look and feel of its logo.


When comparing it with the older version, it appears that the new “sans-serif fonts” have taken the place of more than decade-old “serif fonts”. The other notable difference being the capital “G” replacing its smaller compatriot “g”, while still showing up in the old colors.

Google’s new age logo reminds more of the way that it shows up to its users on various platforms such as Maps, Search, Chrome, Gmail to name a few.

About this new look, Google’s spokesperson said “We think we’ve taken the best of Google (simple, uncluttered, colorful, friendly), and recast it not just for the Google of today, but for the Google of the future“.

Google’s revamped look is the result of several levels of redesigning, of which Adam Padilla, president of agency Brandfire feels that “The most important is the retention of Google’s hard-earned brand equity. The logo itself will not be unfamiliar to the spectator, with its capital G, and highly recognizable primary color scheme“.

Further, he adds that “The new Google logo does what a great logo should do: it communicates an idea. Simple sans-serif letterforms indicate that the company is ‘streamlining’ its operation and narrowing focus. Furthermore, the tilted lowercase ‘e’ injects a measure of whimsy and a human element that gives the logo ownability“.

While Michael Dub, partner at marketing company Dxagency has a similar opinion to share and feels that the new look clearly defines the pukka of Google’s brand and orientation across various number of platforms more so in the mobile segment.

He further adds that “I prefer the new logo including its use of enhanced colors. Its smaller size will enable it to render more effectively on lower bandwidth connections as Google continues to expand to new and less tech-enabled parts of the world“.

Moreover, Dub feels that it was necessary step taken in the right direction to further differentiate its products and services, especially with Google’s recent restructuring into the parent company Alphabet Inc.

Furthermore, Brandfire’s Padilla feels that Google must now come out with strategic sub-services line of niche products to further touch the base with its superiority as the number one ranked search referral entity. Besides that, he thinks that “Google Plus, Google Maps and other properties should revisit the notion of separating a bit from the parent brand, and own each space in turn. For instance, Facebook owns Instagram, but it isn’t called FacebookGram. By keeping each niche served by a different sub-brand, Google will free itself to enter even more markets without risking dilution of its parent identity“.

What do you think of this change? Let us know with your comments.



This is essentially an informative article to support the concept of #NoHackedCampaign by Google. It also sends a message across to the hacker community to mend their ways or find some new ones so that Google will again come out with new innovative ways to counter the same. So, let’s start this discussion with some facts, which will be followed up by the Google tips of how to avoid your website from hacking.

According to Google, the past one year saw 180% increase in the number of the websites getting hacked, a substantial figure in terms of breach of security of online content and information leaks. So, if you think you had contributed to that percentile or else believe that prevention is better than cure, take note of some ways below to safeguard your website from getting hacked.

1) Get a Strong and Lengthy Password

This is vital from the outset as we all know that creating a password that is difficult to spill out or crack is crucial in protecting your website. So an ideal password with combination of letters, numbers and symbols might do the trick but Google says there’s more to it than that. Length of your password also plays an important role with a mix of changing it from time to time will ensure there aren’t any security lapses.

In addition to that, Google has come up with 2-factor identification method which ultimately seals the deal for a strong and lengthy password.

2) Update your Website’s Software

Do upgrade your website’s software with the latest available update especially for WordPress sites, so that it becomes a hard part to crack. This is vital from the security point of view since Google says that a website with a backdate software is like a dream come true for the prying eyes of online hackers. This update includes the patching of the web server software with the CMS’s plug-in and the add-ons updated.

3) Get a Secured and Trusted Hosting Provider

According to Google, if you manage your own web server, be prepared to deal with any complex technical security issue that may come up.

However, if you are using a hosting provider, Google recommends getting a trusted hosting company with previous experience in handling issues related to on-demand support for dealing with hacked sites.

4) Use Google Services

Google provides the user with a number of services which when used in combination with one’s site helps to notify if the site is compromised or not. This can be done by signing-up with the Google Search Console, which is a direct connection to its services and also highly recommended by Google. Google Alerts is one such service which helps to notify about any suspicious activity taking place on your Google account or website. Moreover, Setting up Alerts for Spammy terms is also recommended per se.

The above parameters can help you in keeping your website safe on the web. However, that said, WordPress Vulnerabilities and Website Hacking Issues continue to be on the rise due to websites not being secured and updated. Our WordPress Website Maintenance Packages will help you to tackle such issues so that you can focus more on your business and worry less about your website.

A quick reminder on what we can help you with: Custom WordPress Websites, Responsive Designs, Landing Pages, Infographics, Ecommerce Websites, Video Creation, Logo & Banner Designs to name a few and our Web Development Services starting from just $299.

So, what are you waiting for? Email sales@ebrandz.com OR call toll-free on 888-545-0616 to benefit from our services.

Seven keys to effective blogging for your business site

While each blogger has his or her list of priorities and norms to popularize the posts, there are a few basics things that one cannot simply ignore. The five critical elements that hold a blog together are proper planning, catchy content, attractive design, efficient marketing and proactive engagement with readers. We shall know about each of these aspects in greater depth so that your blogging exercise is successful. Continue reading