HOW TO SELECT RIGHT IMAGES FOR YOUR BLOG POSTS

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About Milind Mody

Milind is the founder - CEO of eBrandz, a professional SEO company in New York & India. Milind has been featured in various IT related magazines like Digit (Nov 2005) and BenefIT (Sep 2007). Milind also writes articles on Search Marketing in Popular Magazines like "Search Marketing Standard".

blog-posts

Generally, SEOs lay more emphasis on the quality of the content than on the visuals. In a way, it does help matters when you publish content of great quality that adds value to your product. But today’s online users appear to spend more time on blogs which they seem to find more visually appealing. It is not a secret that blogs served with nice and attractive images tend to receive a lot of attention on microblogging sites. This brings us to the topic of visual content marketing, which is becoming a more prevalent SEO practice these days.

To keep the ball rolling in the right direction, you need to do a lot of research to get apt images for your blog post. If you feel short on time then we’ll give you some quick tips that will help you find suitable images for your blog articles.

Select pictures that suit your blog post requirement

With the internet community growing rapidly, you won’t find any shortage of images on the web. From the many options available, look for images that best fit the topic of your blog post. Use compelling visual images that give people a reason to read your blog post. Remember, your content and picture, both should be in sync with the topic of your blog post and reinforce the need for each other.

Tips on how to search for images for blogs

A lot of pictures and illustrations that you may come across in your searches are secured in terms of a copyright act. Using such images may require due permission from the owner or creator of the images. If that worries you then there’s enough collection of images on the web that you can opt to either buy or even use for free.

Images

Click Your Own Pictures

If you don’t find an image that really suits your requirements then it’s better to click one for yourself. This will best serve your purpose of finding the right image to go with your blog post. You also don’t have to worry about any type of copyright claims or paying someone for using their stuff.

If you’re blogging about your real life activities then it’s better that you click your own pictures. The same rule applies if you happen to write a blog on food & beverages. However, if you pen for a company blog or on highly technical subjects then it becomes a tough to capture snaps that match the content of the blog that you’re writing.

Use Images From Platforms

It doesn’t make any sense to use your own snaps if you happen to write on abstract topics. In that scenario, you can purchase or download images from a platform. There are many such platforms that allow you to use free or paid images that will go well with your blog post. You can visit sites such as Shutterstock, Pixabay, Librestock, Yayimages, Unsplash, etc. There are many more such sites on the web. Before using any of the snaps from these domains just ensure that no other domain has been using your stock image.

Illustrations

Hire the services of an Illustrator

Hire a professional illustrator who could help transform your specific ideas in the form of illustrations or pictures to go with your blog post. Collaborating with a professional illustrator on a specific assignment will get you original and unique content that matches your blog post topic. And if you happen to work with him on a series of blogs then it will become very easy for people to recognize your work just by looking at the illustrations. There are many professional illustrators that work on freelance basis. If you happen to come across a professional illustrator’s work on social media profiles (eg. Facebook) then just do a Google search for their name and you’ll get their contact details. Set aside a budget if you want to get the job done by hiring the services of a professional illustrator.

Your Final Takeaways

Getting the content in place is just half the job done. If you want to drive audiences to your blog post then you need to make your blog post visually appealing to the audiences. There’s no denying the fact that images and illustrations not only add value to your blog post but also make it more visually appealing to the audiences. But ensure that you tick all the boxes when it comes to selecting one that best suits your blog post requirements.