Google recently came out stating that mobile searches have finally outnumbered the desktop crawls. This claim is also evident from the fact that more than 7.2 billion mobile devices are active worldwide and the number seems to be growing as ever.
If recent statistics are to be considered than smart searches are dominating the desktop crawls with around 80% smart searchers online generating 45% of all e-commerce traffic.
Google’s mobile path to purchase report further nails down dominance of smart-phone as compared to desktops.
And post Mobilegeddon update, Google recently stated that only mobile friendliness of your site may help your ranking woes. All these stats, claims and facts points to one thing that the future of mobile marketing is here to stay for, with the mobile marketing strategies to play an important role more than ever before. In the hindsight, you can do well to consider these factors, while carving out your future mobile marketing strategy.
MOBILE MARKETING IS HERE TO STAY
Google recently came out stating that mobile searches have finally outnumbered the desktop crawls. This claim is also evident from the fact that more than 7.2 billion mobile devices are active worldwide and the number seems to be growing as ever.
If recent statistics are to be considered than smart searches are dominating the desktop crawls with around 80% smart searchers online generating 45% of all e-commerce traffic.
Google’s mobile path to purchase report further nails down dominance of smartphone as compared to desktops.
And post Mobilegeddon update, Google recently stated that only mobile friendliness of your site may help your ranking woes. All these stats, claims and facts points to one thing that the future of mobile marketing is here to stay for, with the mobile marketing strategies to play an important role more than ever before. In the hindsight, you can do well to consider these factors, while carving out your future mobile marketing strategy.
COMMUNICATE WITH YOUR TARGET AUDIENCE
To start with, you can do well to differentiate yourself from the pack of copycats. Not only that may be irrelevant tactic as far as your target audience is concerned but may not necessarily augur with your brand positioning as such. To chalk a future marketing strategy, you can look for some valuable feedback from your target audience by running out an online campaign or get involve in some kind of promotional activity as such.
Moreover, you can do well to analyze your target audience’s current trend, customer’s response & retention and their buying habits to make further improvement in your marketing plan.
MAKE IT USER-FRIENDLY
Your mobile gadgets are akin to a pocket-sized computer and powerful enough to play those high-end promotional videos, high-resolution pics, or text that you may otherwise leave out. In short, the mobile marketing strategy must not differ with respect to size. That’s having a mobile-friendly site helps the matters as such and if you still haven’t updated with times then just do it on an urgent basis, since the study from iAquire states that nearly 4 out of 10 mobile searchers prefer visiting mobile friendly sites.
IMPROVE THE VISIBILITY OF YOUR BRAND
Moving forward, you also need to consider the visibility factor of your brand. Visibility of your content across different social media channels irrespective of the gadget size is crucial for the positioning of your brand. Besides that, your content needs to be engaging, viewable and relevant with the positioning of your brand as such. While taking this fact into account that the Social media channels drive on average 31% of traffic to websites, it becomes that much more important for you to maintain the level of consistency across different channels so that everything happens with just a click of button.
EXPLORE THE MOBILE MEDIUM
The mobile app platform is a constantly evolving popular source of medium that needs to be further explored for your e-commerce, customer feedback concerns. Also, the fact that mobile searchers invest 89% of their mobile media time on these Apps of which nearly 40% sales come from. In that sense, you can do well to explore that medium and evolve with times to come up with high-end App that will further guarantee visibility across different platform as such.
EVOLVE WITH TIMES
Changes are inevitable part of growth and with evolving technologies, the need of the hour is to constantly upgrade and update your methods irrespective of the size, so that you further evolve with changing times and stay ahead of your competition. The future of mobile marketing is here to stay for sure and if you haven’t updated yourself with the Google’s mobile friendly update then just do it or else you will have only yourself to blame. In case, you need any help from our end then buzz up.
To start with, you can do well to differentiate yourself from the pack of copycats. Not only that may be irrelevant tactic as far as your target audience is concerned but may not necessarily augur with your brand positioning as such. To chalk a future marketing strategy, you can look for some valuable feedback from your target audience by running out an online campaign or get involve in some kind of promotional activity as such.
Moreover, you can do well to analyze your target audience’s current trend, customer’s response & retention and their buying habits to make further improvement in your marketing plan.
So, if you need any help in creating mobile-friendly websites, we’re here for you. We’ve been offering Mobile Web Design services for more than 2 years and 100% of our sites are recognized by Google as “Mobile Friendly”.
Features of our Google Mobile Friendly Website:
- Responsive website recognized by Google as mobile friendly.
- Click-to-Call, Click-to-Email and Click-to-Text features.
- Advanced mobile lead tracking and analytics.
Simply call 1-888-545-0616 (Toll-Free) OR email sales@ebrandz.comfor assistance.
