Tag Archives: traffic


If you want to climb Mount Everest you aren’t going to do it alone.

You need help; you need a group of climbers to support you through the climb.

You also need the help of an expert who has been there and done it.

Influencer marketing is just the same.

You get to be the side kick of a super hero for a brief moment or two. Imagine being Robin to Batman or one of the Avengers. (I am looking at Scarlett Johansson J)

You might have awesome content but if you have a small following or have just started an online business, web site or blog – you need a guiding hand who can amplify your content.

Don’t get me wrong. You can get there all by yourself just fine, but this may take longer. Partnering with the right Influencer can get you there quicker. Who knows how many years they can save you?

And, it helps with search engine optimization too.

Ana Hoffman has been featured in this infographic not from a pure marketing perspective but because her content on influencer marketing is one of the best.

Good luck with influencer marketing. Let us know how you are going to use Influencer marketing in your next campaign. If you like this infographic, share it!

Influencer Marketing in the Digital Age



Before we dive into e-commerce strategy, does anybody know what a ‘code freeze’ is? Well, that juncture when we aren’t allowed to launch developments upon a website is known as a ‘cold freeze.’

It minimises errors or downtime during peak shopping season, making it beneficial for retailers.

After $965bn recorded in sales between November & January, recent studies show that retailers are expecting a 4% rise over last year’s shopping season. But all of this seems to be overshadowed by digital shopping, that’s coming out a lot stronger with a 9% YOY increase (equivalent to $434bn) in online sales.

Now, in order to achieve more than their fair share of the increase, search professionals would try to better position their retail sites by sharpening their SEO strategies before lockdown.

Lay emphasis on the soon-to-be high traffic pages

A well programmed store locator is a must, and it should be optimized with relevant NAP (Name, Address and Phone) data along with a generic ‘Store Locator’ title on each location page. This is a prime necessity as 90% of in-store sales are still preceded by trips to the website.

In pages featuring credit card/financing, shipping policy/track order, and return policies, you are bound to experience a similar surge.

‘Phone Number’ & ‘Store Locator’ are terms of high importance and need to be highlighted on the pages very clearly.

Ensure big sales, deals & events are present

Best deals are on everyone’s wish list and are expected to be found easily. You’d find digital customers scouring your site for these. These deals should go hand-in-hand with holidays like Black Friday, Cyber Monday & other holiday deals keeping the pages up & running on such days.

On the other end of the platform, you should have coupons, promotion codes & special offers, live & easily found. You’d risk loss of traffic if you do not possess these.

Regardless of the pages’ lifetime, Google always does raise pages with such content a step above, leaving aside the prime challenger brand pages.

Be sure of Digital & Physical going hand-in-hand

What most customers look for is low or better pricing & availability. Therefore, a well inscribed product detail page is important.

Model number is another element that needs to be present on product pages (in the title tag & HI). This makes searching for a particular model number easier and, has customers glancing away from your competitors in search results.

Retailers would only benefit from this year’s expected increase in digital holiday shopping if they pay attention to the three points of advice mentioned above.

For more information email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).



Customer loyalty is not something you own in a day but is achieved after years of quality customer service. Brands, who have achieved bigger things in their search for excellence, will vouch for that. But today’s technology savvy marketers are doing almost everything it takes to achieve short-cuts to entrepreneurial success. In an attempt to out-do their competitors, many new start-ups and even established SMEs are looking for short-cuts to score some brownie points and in-turn run the risk of jeopardizing the reputation of their company. Well, the popularity of generating “fake reviews” is fast catching up with a lot of companies, who utilize them as a short-cut to boost the sales margin of their company. There is no doubt that such fake, intended reviews influence a large number of consumers’ buying behavior. But there is a pool of consumers, who have doubts over the credibility of such reviews as seen below:-

Talking about stats, nine out of 10 consumers say that online reviews do affect their buying behavior. On the contrary, around 70% of US and UK consumers have doubt about their trustworthinesswhich is rather disturbing.

A lot of consumers look for these online reviews before actually making a purchase and in turn, benefiting a company. But the degrading marketing credentials of fake reviews is spoiling the game for a lot of genuine online retailers.

In fact, Amazon, last month, came out hard against these fake online review writers by taking appropriate legal action against them. This was followed up by demands of verification of the genuineness of reviews by users of the online firm TripAdvisor. This is ultimately killing the feasibility of such consumer-driven content.

But there’s no denying of the fact that this consumer-driven content forms the basis of several marketing campaigns. Consumer driven content not only helps shopping communities, but it actually provides further insight to companies about the existing drawbacks of their products/services. This in turn helps them to fix the existing loopholes in their products/services and revamp their marketing strategy.

And when there’s a breach of trust about the genuineness of such claims, is the moment the consumer desists himself from participating in such avenues. It ultimately hurts the ROI of the company. The rise of such anti-trust issues hurts even more since a lot of companies place consumer-driven content at the center of their marketing campaigns – that’s why it’s important to restore the faith of the consumers.

Probably, the time is right for companies involved in generating such consumer-driven content to take action against fake review generators so as to bolster consumers’ trust in the credibility of consumer-driven content.

Look for solutions to track fraudulent behavior

As a part of the industry, it’s important for us to restore faith in consumer-driven content so that customers trust the content before making a purchase.

This becomes an important step, especially after the Word of Mouth Marketing Association issued its own set of ethical guidelines for use of consumer-driven content, which even the FTC recognizes. In spite of that, our industry has failed to garner the much needed support to implement the code. This has somewhat added to the increase in fraudulent behavior, resulting in low credentials for consumer-driven content.

But the next important step that we as a part of this rapidly growing industry need to take, in today’s fast changing tech-savvy world, is to stand firm on the issue that is currently spreading like a wild fire. Maybe we need to learn a thing or two from Amazon, who acts tough on such kind of behavior. Now, the onus is on us to act in accordance or we might have to face the consequences!

Track the offender. In order to get started, we need to track the original source of content submission. It will help us identify the suggestive patterns of such fraudulent behavior. Most companies are familiar with these preventive measures.

The next step would be to get a hold of the submitting server’s IP address, which can help us track devices used for carrying out such practices without revealing the user’s identity.

Are you a verified buyer? As a part of the tech-savvy industry, we are well equipped with modern day technology, which can help us track fake user-ids, passwords, robotic submissions and other fraudulent ways to compromise credibility.

Probably, we can make use of the verified purchase mechanism to check whether the review writer is also the actual buyer of the product/services. This is being suggested as one of the measures by users of the TripAdvisor community forum as a part of their existing campaign #NoReceiptNoReview.

Look beyond technological solutions. We need to look beyond technological tools and solutions to track the human hand involved in such acts. And only human mind can decipher whether the suspicious content has been created by mechanical bots or if there’s a human angle involved in it. To be on a safer side, we can probably use a combination of both, the tools and our instincts to decipher such fraudulent acts.

Stand for authenticity. A clearly outlined company policy guarantying the authenticity of such consumer-driven content is well appreciated by all; including the consumer. It also strengthens their trust and belief in your brand. This is enough of an incentive for firms to deliver products/services based on quality and performance. Remember, brands aren’t built in a day. It takes years of quality craftsmanship and service to carve out a name for yourself. And you wouldn’t want to spoil it.

Call for collective action to protect your credibility

A collective effort is what’s needed in order to bring forth a conclusion to this never ending problem. The time is right for us to come out supporting a single set of standards so as to instill confidence into the minds of consumers about authenticity of reviews. Besides WOMMA and FTC, we need to take some cues from the authenticity standards adopted across France, Australia and New York, which gained popularity for their stand against fake reviews a couple of years ago.

As a small business owner, you should be aware that negative reviews almost ensure that customers will never buy from you. Buying positive reviews is illegal according to US Federal Trade Commission (FTC) and most online companies have negative reviews. So how do you filter the negative reviews and push for more positive reviews?

Introducing our Review Widget, which will give you a chance to get more positive reviews on Google and Yelp for your business. This will help not only your Local SEO efforts but also attract new business. The best part is, you can filter negative reviews from the back end. So if someone leaves a positive review, you can request them to post the review on Google or Yelp. If the review is negative, we don’t ask them to post their reviews on third party sites and handle the customer in a way that it does not become a bigger issue.

Quick Features of Our Review Widget Tool –

  • Get Genuine Reviews on Google & Yelp
  • Positive Reviews Get Featured on your Website
  • Filter Negative Reviews.
  • Absolutely FREE for Agencies using our Dashboard.
  • Completely Customizable
  • Designed for Mobile and Tablets so Users can Access it from Any Device
  • More Reviews Means Improved Local SEO Rankings

Improved Brand Reputation

So what are you waiting for! Help your business benefit from our review widget. To get started, just email us at sales@ebrandz.com or directly call 1-888-545-0616 (Toll-Free).



Your internal search function draws in terms typed in by customers. And these terms certainly do turn out to be valuable, presenting useful data.

Site search can be improved with the data that you receive, as it helps you understand user behaviour. Let us now look at how this data can be put to the best of uses.


To give users a clearer picture into the product & your services, a very well-known site search term must be put to use.

Search results could be optimized to ensure that the stocked products are prominently displayed.


Buyers who keep a track of changing demands and judge sites for products that aren’t currently stocked, can make the most of the data available on top site searches.

Users can get a better picture of the most popular products if they could perceive the top search terms. Merchandisers, in the same way, could also benefit from this.

For instance, Samsung is the most popular term when one looks for a mobile phone. A person who sells mobile phones would then have a better idea on the product he should primarily showcase and the category page on which he should do it. All thanks to the data!


A disappointing site search result can mean one of two things. It could either mean no return of results for searches or it could mean too many results.

Too many results on a single page can leave a customer all confused, being unable to point out the preferential product.

In order to avoid this, filtration is a good option. Or you could also place the top rated or best-selling products on top of the list.


Searches swing as per festivities and other trends. Hence, we need to keep an eye on people’s requirements to gain competitive advantage. You could take the scenario during Christmas. During this time people go looking for Christmas gifts and other festive products. And this shopping stance makes it quite obvious for retailers and shoppers to place the right products on the desk at the right time. PPC campaigns could also benefit them.


The top results on the first page should witness the highest number of clicks. If things ain’t working in this manner, it only signals at irrelevancy in the results.


This shows how well the site search results fared and the extent to which the visitors were engaged.

For example: If you find users clicking through pages, going all the way to page 5 or 6 of your site search results, would it mean that finding the right item isn’t easy?


Having a specific benchmark is necessary if you want to compare & identify possible issues. And what needs to be compared is the percentage of visitors that use your site search feature; it varies for different sites.


Prominence is a key factor if it showcases a low percentage of site search usage. Either ways, too much of usage could also reflect second rate navigation.

Cast your eyes on the above image showcasing the usage of ClickZ’s site search with a low percentage. Publishers seem to perceive it in an even lower standard.


Here we’re talking about perceiving keyword values from search boxes. PPC strategies can be formed around those converted most effectively. Other marketing teams can also benefit from it, as it provides added focus for campaign planning.


The terms that you target via SEO or PPC can vary from the keywords that are used on your site by people. In such cases, you could easily find a lot more relevant terms to target by analysing site search data.

Keywords used inside your website and on search engines could also be very much the same.

And it’s not just your idea of what people look for that reflect how & what they actually search for. The language, or the dialect, also determine the search statistics.


‘Search Exit’ is a factor that basically determines the relevance of a site search. This is calculated by assessing users who leave the site after viewing the site search results.


The effectiveness of your site search function can change to a great degree and can be evident. This would take place if you thoroughly understand and analyse the search activities going on within your website.

SEO and PPC are the other marketing methods that could be optimized with the help of this.

Let us also keep looking out for other things apart from these mentioned here. For more information, email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).


traffic-dropOpening Google Analytics and seeing the web traffic go down is a nightmare. However, panicking over the issue is not needed since websites and the methods of acquiring traffic, both have become more complex than ever. Finding out the source of the problem and resolving it can uplift the traffic again. Below are the major areas you should investigate when having such issues.


Look Closely at Traffic Source Changes

When you first see a downfall in traffic, go to Acquisition > overview and recheck all the traffic sources. A downfall in Organic Search indicates SEO problems. If there’s a lot of referral traffic from various websites and social media and if it is currently down, then ensure the continuity of running ads and links.

Examine On-Page Elements

In these cut-throat times for high traffic, a slight change in the optimized title tag can drag a page or the whole website down in search rankings. Ensure that the title tag remains as it is and that the meta information is correct. Make sure that all inner pages are not marked as ‘nofollow’, otherwise Google bots will not be able to follow the links and it will cause a downfall in rankings. H1 & H2 are extremely crucial and only removing a target keyword can make your website miserable.

Google Webmaster Tools to your Rescue

Be on the alert mode, always! Because Google penalties do not come with warnings. So login to webmasters tools and check all messages.

If you see a downfall in the index section of the webmaster tool, it means that Google is not able to index your website due to some reason. Find out the problem!

Crawl errors – 404 annoys Google as much as the users. Too many 404 errors will not only make your website inferior to Google but also to the users. Maybe they will never come back! So check the issue and fix it ASAP.

Not setting up Robots.txt file properly will lead to major problems. Use tester tools to allow Google bots to crawl the right pages and sections of your website.

Recheck Page Redirects

For all your redirected pages ensure that 301s are still in place. Removed and broken 301 will direct all your traffic to a 404 Error page, and we all know that Google hates 404. Too many of them will compel it to penalize your site.


Above are some of the main things one can do when they see a downfall in traffic. However, there are still many other things like canonical tag issues and broken navigation links which cause websites to crash and affect the traffic. If your website is still failing to lift up after many attempts, write your specific problem to sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.



Social media is playing a vital part in luring huge percentage of overall website traffic. Shareaholic’s recently released the “Social media traffic report” which made it crystal clear that the top eight social media platforms including Facebook, StumbleUpon, Reddit, Pinterest, Twitter, Google+, LinkedIn & YouTube drove 31.24% of overall traffic in 2014 which was 22.71% last year. A pretty decent hike of 8.53% in just a single year. This data comes from the huge network of “300K+ websites reaching 400 million unique monthly users across the globe.

So if you are not indulged in social media marketing or aren’t that active, you are missing out a gigantic share of the audience or to be more specific potential customers. I have listed some points on which you can work on to increase your website traffic by 300% and more.

Step #1 – Analyze your Current Position

First and foremost make a list of the social media platforms where you are active or want to be active and why.

  • Platforms in which you already have an account.
  • The URL of your profile
  • Account access information. e.g. – username & password.
  • Current fanbase
  • Last update
  • Types of Content
  • The level of interest your current audience shows.
  • Is any paid activity going on?

It seems like a no-brainer, but noting everything down gives you a precise idea about the abandon, active and other accounts made by your employees or friends on your or company’s name. This simple process will help you eliminate the rest of the unnecessary clutter and will help you highlight your main account or page so that your audience will come to your page only.

Step #2 – Understand your Industry

And now when you have a fair idea about your social media presence it’s time to move to the second step – Start Looking for your competitor’s campaign and also 5 tycoons of your industry. Evaluating your competitors, successful campaigns can help you force start yours. Gather as much information as possible; it will help you in creating the best possible social media campaign.

Step #3 – Identify Key Metrics

As you closely analyze the theme and strategies your competitors and industry tycoons are implementing, a blueprint of your future social media campaign will start taking shape. Your mind will automatically start visualizing themes, ideas and strategy. But don’t start Right Now, sit down and think deeply about the metrics you will use to evaluate your campaigns success percentage.

The metrics will entirely depend on the overall objective of your marketing campaign, But it can also include any from the below:

  • Website referral traffic
  • Brand mentions
  • Follower engagement
  • Leads generated
  • Blog engagement
  • Brand awareness
  • New followers
  • Brand sentiment

Step #4 – Set Goals

After deciding the metrics, it comes to the part where you should set a goal to determine whether your efforts are being fruitful or not. You can set a goal based on the past performance. For instance: if your last campaign generated 40% referral traffic, you can set the next goal to 50% or you can also set a goal based on the competitors’ performance. For example: If your competitor has 50,000 Facebook fans and your page only have 30,000, your next goal should be achieving 50,000 fans. Setting a goal based on ROI will also help you in determining your campaigns success. Like, you can set a goal of generating 5 dollars from every dollar you spent on paid social ads.

Step #5 – Repeat your Audit Regularly

Review your campaign regularly and check whether they are serving on your goals or not. Time to time auditing is also a pre-requisite. Maybe it seems less important than your other marketing efforts, but it is equally important. Because reviewing and modifying your strategy accordingly will help you in achieving your biggest goal of increasing your website traffic.

Need help with website audit? We can help you analyze your website with the most important on-site, off-site, local and social metrics. Request a FREE SEO Audit today. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.



Google recently came out stating that mobile searches have finally outnumbered the desktop crawls. This claim is also evident from the fact that more than 7.2 billion mobile devices are active worldwide and the number seems to be growing as ever.

If recent statistics are to be considered than smart searches are dominating the desktop crawls with around 80% smart searchers online generating 45% of all e-commerce traffic.

Google’s mobile path to purchase report further nails down dominance of smart-phone  as compared to desktops.

And post Mobilegeddon update, Google recently stated that only mobile friendliness of your site may help your ranking woes. All these stats, claims and facts points to one thing that the future of mobile marketing is here to stay for, with the mobile marketing strategies to play an important role more than ever before. In the hindsight, you can do well to consider these factors, while carving out your future mobile marketing strategy.


Google recently came out stating that mobile searches have finally outnumbered the desktop crawls. This claim is also evident from the fact that more than 7.2 billion mobile devices are active worldwide and the number seems to be growing as ever.

If recent statistics are to be considered than smart searches are dominating the desktop crawls with around 80% smart searchers online generating 45% of all e-commerce traffic.

Google’s mobile path to purchase report further nails down dominance of smartphone  as compared to desktops.

And post Mobilegeddon update, Google recently stated that only mobile friendliness of your site may help your ranking woes. All these stats, claims and facts points to one thing that the future of mobile marketing is here to stay for, with the mobile marketing strategies to play an important role more than ever before. In the hindsight, you can do well to consider these factors, while carving out your future mobile marketing strategy.


To start with, you can do well to differentiate yourself from the pack of copycats. Not only that may be irrelevant tactic as far as your target audience is concerned but may not necessarily augur with your brand positioning as such. To chalk a future marketing strategy, you can look for some valuable feedback from your target audience by running out an online campaign or get involve in some kind of promotional activity as such.

Moreover, you can do well to analyze your target audience’s current trend, customer’s response & retention and their buying habits to make further improvement in your marketing plan.


Your mobile gadgets are akin to a pocket-sized computer and powerful enough to play those high-end promotional videos, high-resolution pics, or text that you may otherwise leave out. In short, the mobile marketing strategy must not differ with respect to size. That’s having a mobile-friendly site helps the matters as such and if you still haven’t updated with times then just do it on an urgent basis, since the study from iAquire states that nearly 4 out of 10 mobile searchers prefer visiting mobile friendly sites.


Moving forward, you also need to consider the visibility factor of your brand. Visibility of your content across different social media channels irrespective of the gadget size is crucial for the positioning of your brand. Besides that, your content needs to be engaging, viewable and relevant with the positioning of your brand as such. While taking this fact into account that the Social media channels drive on average 31% of traffic to websites, it becomes that much more important for you to maintain the level of consistency across different channels so that everything happens with just a click of button.


The mobile app platform is a constantly evolving popular source of medium that needs to be further explored for your e-commerce, customer feedback concerns. Also, the fact that mobile searchers invest 89% of their mobile media time on these Apps of which nearly 40% sales come from. In that sense, you can do well to explore that medium and evolve with times to come up with high-end App that will further guarantee visibility across different platform as such.


Changes are inevitable part of growth and with evolving technologies, the need of the hour is to constantly upgrade and update your methods irrespective of the size, so that you further evolve with changing times and stay ahead of your competition. The future of mobile marketing is here to stay for sure and if you haven’t updated yourself with the Google’s mobile friendly update then just do it or else you will have only yourself to blame. In case, you need any help from our end then buzz up.

To start with, you can do well to differentiate yourself from the pack of copycats. Not only that may be irrelevant tactic as far as your target audience is concerned but may not necessarily augur with your brand positioning as such. To chalk a future marketing strategy, you can look for some valuable feedback from your target audience by running out an online campaign or get involve in some kind of promotional activity as such.

Moreover, you can do well to analyze your target audience’s current trend, customer’s response & retention and their buying habits to make further improvement in your marketing plan.

So, if you need any help in creating mobile-friendly websites, we’re here for you. We’ve been offering Mobile Web Design services for more than 2 years and 100% of our sites are recognized by Google as “Mobile Friendly”.

Features of our Google Mobile Friendly Website:

  • Responsive website recognized by Google as mobile friendly.
  • Click-to-Call, Click-to-Email and Click-to-Text features.
  • Advanced mobile lead tracking and analytics.

Simply call 1-888-545-0616 (Toll-Free) OR email sales@ebrandz.comfor assistance.


The battle of supremacy between the two social media giants is taking a new turn with the Facebook driving more referral traffic than the Google. This not so surprise change in the supremacy of power was evident by the recent pullback of services by Google as compared to Facebook making some great acquisitions in its ranks. This is an indicator of the growing popularity of Facebook as the numero uno of social media industry.

It’s not just about acquiring the numero uno position, but its pitted between social referral and social engine referrals.

According to a recent Parse.ly study, Google has been toppled by Facebook as the ace referral source for digital publishers.


On this recent power shift, Andrew Montalenti, The CTO of Parse.ly says that many factors are behind this change. But the major breakthrough came back a year back, when Facebook started taking it more seriously in forging ties with them and start promoting it:

About the move, he says that “I believe the reason Facebook did this is because they realized that a lot of the interesting conversations happening around the web were happening around major news, media and information, but the user-generated content was not enough to sustain the interest of Facebook’s users population.

That was the main reason behind Facebook launching Instant Articles to strengthen the ties with the publishers in an attempt to revive and promote its news feed content

All of these initiatives taken together you might describe as a gradual but nonetheless accelerated courtship Facebook is doing with media companies to encourage them to care just as much about Facebook content optimization as perhaps they cared about search engine optimization.

Going further with the story, Montalenti says that No.1 ranked social media hubspot will forge new ties with publishers and developers in an effort to constantly serve its News feed section, and in the process it might have aced in the rankings, which is the main reason behind the sudden surge of Facebook in toppling the ranking charts alongside the No.1 search engine.

Facebook is already providing close to 40 percent of traffic among other referral sources that we’ve identified, and that is only rivaled by Google and search as a channel.

But Google still rules the roost as the No.1 search engine both in terms of referral source and in attracting highest referral web traffic and Montalenti can’t see anyone toppling it in the near future. About the credibility of the Parsely data, he says that the source is much more indicative of a particular niche group in the online media, rather than the larger section of the web community.

Finally, Montalenti says that Facebook will find it tough in a way it works to beat Google in generating more web traffic as compared to Google, which can use its long search handle to good effect.

Facebook is more like a serendipitous browsing activity for its users. So it kind of makes sense that it’s driving an increase in share of media brand traffic because media brands are taking advantage of the zeitgeist of current discussions in the community and Facebook is reflecting that in their News Feed algorithm.”

With that said, to make short of the story, Google still holds numero uno position as a major search engine referral source, which generates more online referral traffic as compared to Facebook, which is continuously a growing search referral community peaking at the right moment to gain the upper hand in this battle of supremacy as the numero uno.

If you want more exposure for your brand or company in the social ecosystem, kindly check out our social media packages. Alternatively, you can email sales@ebrandz.com or Call 1- 888-545-0616 (Toll-Free) for assistance.