One of the world’s popular blogging platforms, Tumblr, will start selling ads on its pages from next month. The announcement marks the company’s foray into the arena of paid-for advertising something it has been averse to thus far. Top brands like IBM and EMI Music already use it for promoting their services. However, this will be the first time they can pay to seek advertising exposure on it. Read the rest of this entry »

Google has reportedly decided to raise its bounty on tricky software bugs, which hackers look to exploit for launching cyber attacks on its services. The search engine giant has just recently marked its Vulnerability Reward Program’s anniversary, possibly among the few permanent tools of its type for protecting web properties. This proactive collaboration with the broader security research community has met with an enthusiastic and spontaneous response since its launch. Read the rest of this entry »

Earlier in March we had written an article about how Matt Cutts had warned that Google will start penalizing websites that indulged in over-optimization practices.

In this post, we will guide you through few critical points where over optimization will get your website penalized and the precautions that you should take during the optimization process. Read the rest of this entry »

IS YOUR ECOMMERCE SITE USER- FRIENDLY?

Internet trading can be a tremendously complex business to manage. There are many points that need to be kept in mind for a successful ecommerce website . Read the rest of this entry »

As a search engine Bing generally has depended on a set of heuristics to decide if and how individual webpages are related or linked to each other on a site. Now, using the optional link elements (rel=”next”; rel=”prev”), you may provide it a strong hint of both structure and the scope of sequenced content. For instance, think about content on your site spread across multiple pages like forum threads, or time-sequenced material like blog posts and news articles. By making use of the rel=”next” and rel=”prev”, you’ve complete control over the sequencing of pages. Read the rest of this entry »

From Google’s Panda, Venice updates and Search Plus Your World, the search engine optimization landscape has indeed changed, in the last year or so. And while that will have an impact on your strategy, too, one thing, which remains the core to it, is keywords. They are still very much vital to your content and link oriented SEO strategies. There’s one change flowing down the Google sieve that will again change the scenario – semantic search and human element. Read the rest of this entry »

In an endeavor to make the Bing Bar more user-friendly, the company has made some changes to it, analyzing the way searchers use the product, the features that are used most, and those not so frequently used. Based on a feedback and a demand for cleaner interface, ease of usage and efficient performance, a new version of Bing Bar has just been rolled out. Read the rest of this entry »

Taking into the fact that not all people are perfect spellers or can inadvertently make mistakes while typing out words, Google AdWords has come up with a new setting that primarily focuses on user intent irrespective of a misspelling, especially in longer queries. According to Google, about 7 percent of total search queries consist of a misspelling, major and minor. In fact, the longer and complex the query, the greater the chances of a mistake! Read the rest of this entry »

After Facebook has successfully completed a deal with Instagram, which site will be the next line? And which of the most prominent tech startups launched in the last couple of years or so, are most likely to be in demand for the significant social value that they can bring to the parent company? Read the rest of this entry »

After Facebook has snapped up the mobile-driven photo app Instagram, followed by a San Francisco-based startup ‘TagTile’, social media experts are speculating over the next target that might be on the radar of tech giants – as part of their multi-million buyout lists. Here’s a quick review of popular second-rung social services that are probably up for grabs: Read the rest of this entry »