Pay Per Click or PPC ads are snappy sentences of limited characters that pack a punch and attract the Internet users. Among the major PPC engines are Yahoo! Search Marketing, Microsoft adCenter, and Google Adwords. The method is as follows: Advertisers bid on keyword phrases, which they feel are relevant to their market or target audience, and pay the host when any of these is clicked. Blog sites usually charge a fixed amount per click instead of following a bidding system. Read the rest of this entry »