You need a good PPC campaign management resource that can take care of your accounts and campaigns well. What are the attributes of a reliable service that will ensure that you are able to make gains?  Let us try to summarize the virtues that will make you task of arriving at a decision in this regard:

• It should prepare a meticulous research and strategy report with inputs from a client and implement it after all the aspects are agreed upon so that the process is thoroughly customized. A vital ingredient of PPC success is to a solid foundation or basis upon which a successful campaign can be built to thrive.
• PPC campaign optimization should be aimed at maximizing a client’s advertising goals. You should receive a dedicated and detailed report from an account manager who coordinates the whole campaign closely with you for in-depth strategizing, monitoring and modifying it in order to increase your ROI.
• The key is to devise a dynamic and effective strategy to make fast and precise bidding decisions and keep the campaign competitive. The budget for PPC ad spend is usually the amount paid directly on a fixed time period from a site owner to the search engines. It is necessary to outline the same and approved before the campaign is launched.
• The PPC campaign manager you choose should be experienced enough with a proven track record of having managed several PPC accounts for companies cutting across domains, and a strong understanding of the process. Your PPC manager should ideally inform you about the steps taken to run your account. If you are part of the decision making process, you can periodically review the PPC ad campaigns and ask for changes, if required.
• Apart from transparency, another sign of a customer friendly PPC manager is the willingness and ability to educate a client. The expert should be ready to orient you about intricacies of pay per click advertising process. You may perhaps know its basics like a click through rate parameters, and cost-per-conversion criteria. However, a proactive PPC manager will tell you how an ad campaign is structured, the possible outcomes and changes recommended from time to time. The PPC manager will involve you in the process even while taking up responsibility for generating ideas as well as implementing them.
• If the expert not efficiently tracking revenue-per-conversion as part of PPC campaign management (this is different from the mechanics of cost-per-conversion in Microsoft adCenter and Google AdWords) you are in all probability missing out on precious bit actionable and valuable data. It just isn’t enough to assume your PPC conversions will invariably generate a similar average order value as your other internet marketing efforts.