Many e-commerce sites with a good business model have failed to click. The reason: Though they invested heavily in flashy designs, they simply overlooked the fact that they also needed to ‘sell’. Though the initial target of driving traffic to the site was achieved, the business sites faltered at the next hurdle – that of conversion.

Derive maximum value with CRO

Greater the percentage of your site visitors, who tend to turn into buyers, more will be the sales volume, and obviously bigger will be the profit margins! From this perspective, budding businesses clearly need to assess their spend pattern and see where they can actually derive maximum value.

To put it in other words, the much-desired transition of visitors once they reached the site into buyers wasn’t fructified. Many of them would have turned buyers happily, but that didn’t happen. Why? Because the businesses simply didn’t pay heed to increasing website conversions! Indeed, Conversion Rate Optimization (CRO) is a vital factor in ensuring the sustainability of an online business entity.

A CRO plan that is a scalable and sustainable

There are businesses well aware of the benefits that Website Conversion Optimization can bring. However, many of them dabble at testing on their own (both with paid and with free testing tools) to save costs. But putting the theory into practice demands experience and skills that only conversion optimization experts can deliver. With their inputs, your business can develop a scalable and sustainable strategy.

They study the site structure, the business requirements and the desired target audience to thoroughly optimize the site. Website Conversion Optimization is too important an aspect to be ignored if you want to remain way ahead of your competitors in today’s highly challenging business environment.

Let us check some very basic elements of the process and how it can be of immense help:

• The main aim of Website Conversion Optimization is to prompt more of your Web visitors to take meaningful action by turning a lead or prospective customer. It is a definitive method of modifying your pages to attain a higher conversion rate.
• The process has become more manageable and feasible thanks to an array of enterprise level tools, such as Yahoo Analytics, Google Analytics, and Google Website Optimizer. Apart from these core analytics plus testing tools, there are several other affordable tools that exist today for improving your site’s conversion rates.
• Of course, CRO isn’t only about testing; it’s more about building a comprehensive road map to vastly improve conversion. Online businesses can generate more revenue over time by employing this strategy.

To sum it up, e-commerce success isn’t determined by enticing visual appeal or dazzling design of your website. Coupled with quality content, it first should lead to an increased online visibility. Again this needs to be treated as just another step toward achieving higher sales. Ultimately, it’s more about boosting the conversion rate.