eBrandz Blog

Basics of setting up different goals and funnels

If you have a thriving online business and you are keen to further increase your website traffic flow, one of the reliable marketing strategies that you can bank upon is PPC search engine advertising. The more ‘active’ visitors, as you would agree, your chosen affiliate marketers have, the higher your chance of striking conversions and achieving sales targets.

However, PPC advertising may not come that easy especially for new entrants to the terrain. You need not worry too much, though, as you can be successful by implementing some of the core PPC marketing ideas to gain from your online venture. At the outset, let us talk about a funnel that represents the path you expect your visitors to take on their journey to converting to the desired end goal. Defining these pages will let you grasp how frequently your visitors tend to abandon goals, and where else they go.

For instance, funnels in a specific e-commerce goal might include the opening page of checkout process, followed by the shipping address info webpage, and lastly the credit card data page. The Funnel Visualization report shows the funnel path. Let us see how you can set up different goals and funnels.

  • You need to create at least one or more goals in order for Google Analytics to work out goal conversion metrics. Before you set up a goal, ensure you’ve certain requirements like the name of the goal, the defined funnel, and the value of the goal.
  • Specify a name you’ll recognize while viewing the goals within each specific set of your reports. ‘article ABC download’ or ‘email sign-up’ are some of the instances of names that you might use.
  • You might specify up to roughly ten pages or so in a defined funnel. Though they are optional, it is wise to define them, as you can map where your visitors frequently drop off during the path towards completing a goal.

As is known, Google Analytics makes use of an assigned goal value for calculating Average Score, ROI, and other important metrics. A good way of valuing a goal is to well evaluate how frequently the visitors who finally reach the goal become actual customers. If, for instance, your sales team is able to close 10% of users who put up a request to be contacted, and average transaction is about $500, you may assign $50 to a ‘Contact Me’ goal. On the other hand, if merely 1% of mailing list signups yield a sale, you may decide to assign only $5 to an ‘email sign-up’ goal.

There are three distinct types of goals that you can generate from the Goal Settings page, including URL Destination, Time on Site, and Pages/Visit about which we shall know in detail in our next post.