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Creating successful keywords to make your ads search friendly

Business site owners can resort to a several basic albeit effective techniques to make their keyword list. It holds the key to popularizing the site through domain specific searches. There are certain aspects to be kept in mind for creating keywords that will ensure that the target audience, as aspired by a small business, can find the site.

Here are some handy tips for good keywords so that you can make the most of your advertising budget

  • The process starts with an initial list that needs to be concise and comprehensive enough. Thoroughly review your E-Commerce site to identify the relevant terms and phrases that best denote the core segments of your business.
  • Make note of each keyword relevant to different categories that you have defined. Gradually expand the keyword list by adding to it all of your brands and important product names. The list should also include synonyms and plurals for each phrase or plurals on your list. Capitalization though, is not an issue. Try to think from your customers’ perspective to find out terms or phrases that they would employ to access your products or services.
  • Work out different types of keywords that function in different ways. For example, negative keywords ensure that your ad won’t display in corresponding searches that comprise that particular term. Negative keywords work in tandem with ‘normal’ keywords so as to target your ads to the users you wish. For instance, ‘free’ can be a negative keyword for a site owner wanting to ensure that the ad isn’t displayed to users primarily searching for a free product.
  • Google Adwords’ Opportunities tab provides users with practical suggestions for new set/s of keywords. The system considers search data and then compares it to themes in an existing list to come up with ideas customized for each user account. Review all the relevant keyword ideas prior to applying them to your Adwords account.
  • It is a good idea to group key terms into themes on basis of your core products or services. Grouping them based on specific other categories as well as descriptive terms makes an ad more result oriented. For instance, if you are selling electronics products, you may opt to use separate terms for different products in the segment, such as televisions and cameras (‘video cameras’ and ‘camcorders’, to be more specific).
  • Each keyword group should directly match the ad text they trigger after a search is done. A separate ad group for each themed keywords group along with an ad, which matches that theme, is advisable. Create similar such multiple ad groups so that users will notice an ad text related to their keyword/s.
  • Do not make keywords too broad and too generic as this can adversely affect your performance. They will generate ad impressions sans any value. Delete generalized terms relating to a wide category of products or services. They do not result in meaningful clicks. Instead of one-word keywords, likely to be generic, employ two- or three-word phrases.