The optimum performance of your website, as you would agree, can play a significant role in your business success. Apart from sustaining product and service quality, it’s also greatly related to the flow of quality traffic generated with the help of search engine optimization techniques.

To a large extent, effective implementation of your SEO strategy hinges on correct usage of key phrases and terms, which your potential customers are probably searching for via the engines. The ubiquitous visitors include a major chunk of your target audience to whom you can push your brand.

The process of keyword selection

The keyword selection process demands expertise and experience. The SEO experts employ a variety of tools and techniques to successfully perform it, paying minute attention to several small, albeit crucial aspects. We have followed in the previous post some of them, including permutations and combinations of key terms, generic and specific keywords, data gathered from research tools regarding their usage pattern as well as its study and analysis.

Here are some handy tips for keyword integration that is so crucial to SEO:

1. Insert keywords into titles so that they are noticed by top search engines. If they are highly relevant to your domain/ product/ service, there is always a greater chance of the webpages getting rated higher and indexed higher by the engine spiders.
2. Add keywords even to photograph captions. As relevant as an image is to your copy, your job doesn’t end with publishing it. Keep in mind the fact that the search engine spider is not able to ‘read’ photos on your site. By naming them with correct keywords, you are directing search engines what the image is all about. This makes your copy more keyword rich, more relevant, and more search engine friendly.
3. Do not forget to add meta tags. It’s again a vital area of keyword integration process. Ensure that relevant keywords are present in the meta tags and page categories as well. The blog tags should also have keywords.
4. In essence, each element of your website has to be keyword rich and search engine friendly. This also includes the respective URLs. They should carry a relevant key term. To simplify the task, you may include the page title itself into the URL. This is preferable to merely having a numbered URL.
5. Write a good meta description. It’s not merely for consumption of search engines. This short description is also for the benefit of your readers, looking to compare the summaries displayed in the respective search results. By going through a meta description, they can decide whether or not a particular webpage is worth clicking or not.