eBrandz Blog

Google Chrome gets user-friendly, projects power of the Web

To stay ahead of the competition, Google Chrome is taking a number of steps to improve its user-experience. For this, it has just launched a Beta release works on two core principles of speed and security so as not only the pages load quickly but also ensure Safe Browsing.

  • To make its service faster, it will begin to load some webpages in the background before one is done with keying in the URL in the omnibox. If it auto-completes to a website likely to be visited by the user, Chrome will start pre-rendering the page. This is aimed at reducing the time lag to receive a fully-loaded page.
  • Chrome claims to have improved its Safe Browsing technology to help surfers guard against certain malware attacks. Previously, it focused more on shielding them from websites that were suspected of exploiting the computer with no user interaction needed. The engineers have noticed a rise in malicious sites trying to lure people into downloading and running a file, masking it as a free anti-virus product at times, which ultimately might harm the machines.
  • To prevent such malicious downloads, Chrome now incorporates expanded functionality for analyzing executable files like ‘.msi’ and ‘.exe’ files, which you download. You will get a precautionary message if its found to be malicious in nature.

Meanwhile, Google Chrome has released a new campaign aimed at Indian users; it’s being run both online and offline. The ad revolves around a humble artist from the southern state of Tamil Nadu, who leverages the Web to resurrect the ancient tradition of Tanjore paintings, not only finding buyers for his works but also becoming a successful entrepreneur rather than just being an artist. The artist narrates his Web-driven wonderful success tale in the film, which uses the art to weave it.

The film incidentally is part of a worldwide campaign with a core theme that “the web is what you make of it”. These series of campaigns talk of real life stories of ordinary people with extraordinary success achieved primarily because of the power and reach of the Internet medium. It tells how the course of their lives changed dramatically after taking their skills to a wider audience on the Web.  The country marketing head of Google India, Nikhil Rungta, has been quoted as saying, “The campaign is in keeping the same global thought, and speaks specifically of how a business, which was stagnating, returned to its old glory.”

The campaign has been conceptualized at the global search company’s US headquarters with the help of creative agency BBH, marketed all across the world, customized to accommodate real life stories of the local achievers. The first in this particular series, conceived on a global scale, was ‘Dear Sophie’. In this campaign a father was shown sending multimedia messages to his cute baby daughter. The first ad of the India-centric campaign was about a poor woman from a small town passionate about cooking, and the way she took inspiration to launch a cookery blog, which made her famous. This tale too was apparently devised on a real life narration.