There’s no disputing the fact that today’s tech-savvy and intelligent consumers are greatly influenced by the Internet, social media in particular. It is absolutely necessary to address and access the vast audience on the popular networking sites. Unless a campaign gains approval of on social media users, it won’t work. How to make this happen?
Here is an insight into running a successful social media campaign:
A social media campaign is more about ensuring that users are getting brand conscious, spreading a word about it.
- The key is to grab the attention of your prospects with precise and updated information.
- A campaign must be sustained and specific. Monitoring and measuring its effectiveness is vital so as to continuously improve.
- nstead of worrying about numbers, the aim should be to effectively leverage word of mouth to popularize a product/service.
Measuring social Media RoI
Many companies wrongly assume social Media RoI cannot be quantified. There are certain yardsticks like number of mentions on blogs, feedback and comments as well as click-throughs to a campaign.
Another way to gauge its impact is real-time blog advertising results. You can rely on statistics like the visitors’ flow and other key engagement metrics so as to evaluate the user response with help of Twitter search, Google Analytics, Google Trends, Compete, BackType etc.
Do not bombard users with messages
You should do away with a simplistic notion that social media is only a platform to bombard people with messages. Seek user/customer participation to understand their habits, preferences inclinations and their usage patterns.
The key is become innovative; invest time, efforts and money on your new media initiatives, to make them work. A multimedia microsite can act as the hub of your target community. Developing applications, adding widgets and build a solid presence on Twitter or Facebook will enhance the effectiveness and reach of a campaign.
Follow trends and develop perspectives with social media
Social media helps you follow the trend and develop a proper perspective on what and how you can design/ develop and exactly where to distribute/ sell. You must carefully listen to your prospects to grasp ever evolving consumer psyche.
For example, if they seem more concerned with aspects like energy efficiency and issues like environmental sustainability, promote products that indeed are environmentally friendly. This will make potential customers identify with them.
A marketing strategy ideally should hinge on your core products and their strengths through a sustained customer interaction. This demands a fair understanding of their aspirations. In essence, proper planning and strategizing on basis of expert advice will help you implement a successful campaign. It needs persuasion and patience apart from initial investment.
Social media sure is cheaper in comparison to traditional avenues. However, more advanced features can add to programming-designing costs.
